{"id":8064,"date":"2020-06-18T21:18:55","date_gmt":"2020-06-18T21:18:55","guid":{"rendered":"http:\/\/localhost:10151\/?p=8064"},"modified":"2020-06-26T21:19:12","modified_gmt":"2020-06-26T21:19:12","slug":"ad-agency-encourages-clients-to-join-facebook-ad-boycott","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\/","title":{"rendered":"Ad Agency Encourages Clients to Join Facebook Ad Boycott"},"content":{"rendered":"<p>Last week, an ad executive at Mediabrands, a large ad-buying firm owned by\u00a0Interpublic Group of Cos<span class=\"company-name-type\">.<\/span>\u00a0said on LinkedIn that it was time for marketers to hold Facebook\u2019s leadership team accountable.<\/p>\n<p>Facebook \u201cmust rethink how to curb the spread of content that incites violence and leads to divisive discourse,\u201d wrote Elijah Harris, senior vice president of paid social at Mediabrands\u2019 Reprise. He called for marketers and ad agencies to commit to reallocating the spending that would traditionally go to Facebook to partners that better align with the values of their companies. Mr. Harris\u2019s post was reported earlier by Business Insider.<\/p>\n<p>In an interview, Mr. Harris said the way Facebook handled Mr. Trump\u2019s posts was the \u201ctipping point\u201d that made him speak out.<\/p>\n<p>Mr. Harris said he doesn\u2019t speak on behalf of his ad agency. Mediabrands said it isn\u2019t advising clients to pull their dollars from Facebook. Instead, the ad-buying firm said it recently developed a list of principles it is sharing with its clients to hold the entire media industry to a higher standard \u201cthat stops racial injustice and elevates the conversation,\u201d said Joshua Lowcock, global brand safety officer at Mediabrands. The agency\u2019s clients include\u00a0Coca-Cola<span class=\"company-name-type\">\u00a0Co.,<\/span>\u00a0Johnson &amp; Johnson\u00a0and\u00a0Amazon.com<span class=\"company-name-type\">\u00a0Inc.<\/span><\/p>\n<p>Read Full Article on <a href=\"https:\/\/www.wsj.com\/articles\/ad-agency-encourages-clients-to-join-facebook-ad-boycott-11592517885\">The Wall Street Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, an ad executive at Mediabrands, a large ad-buying firm owned by\u00a0Interpublic Group of Cos.\u00a0said on LinkedIn that it was time for marketers to hold Facebook\u2019s leadership team accountable. Facebook \u201cmust rethink how to curb the spread of content that incites violence and leads to divisive discourse,\u201d wrote Elijah Harris, senior vice president of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8064","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Agency Encourages Clients to Join Facebook Ad Boycott - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Agency Encourages Clients to Join Facebook Ad Boycott - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Last week, an ad executive at Mediabrands, a large ad-buying firm owned by\u00a0Interpublic Group of Cos.\u00a0said on LinkedIn that it was time for marketers to hold Facebook\u2019s leadership team accountable. Facebook \u201cmust rethink how to curb the spread of content that incites violence and leads to divisive discourse,\u201d wrote Elijah Harris, senior vice president of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-18T21:18:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-26T21:19:12+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Ad Agency Encourages Clients to Join Facebook Ad Boycott\",\"datePublished\":\"2020-06-18T21:18:55+00:00\",\"dateModified\":\"2020-06-26T21:19:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\\\/\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ad-agency-encourages-clients-to-join-facebook-ad-boycott\\\/\",\"name\":\"Ad Agency Encourages Clients to Join Facebook Ad Boycott - 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