{"id":8083,"date":"2020-06-26T20:01:02","date_gmt":"2020-06-26T20:01:02","guid":{"rendered":"http:\/\/localhost:10151\/?p=8083"},"modified":"2020-07-17T20:01:20","modified_gmt":"2020-07-17T20:01:20","slug":"ipg-mediabrands-lay-out-10-media-responsibility-principles","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ipg-mediabrands-lay-out-10-media-responsibility-principles\/","title":{"rendered":"IPG Mediabrands Lay Out 10 Media Responsibility Principles"},"content":{"rendered":"

IPG Mediabrands is moving beyond\u00a0brand safety<\/a>\u00a0with a series of guidelines around media responsibility.<\/p>\n

\n

Daryl Lee, global CEO of IPG Mediabrands, introduced the company\u2019s 10 Media Responsibility Principles in an internal memo. \u201cIt is not enough for brand safety to be about protecting the brand\u2014there must also be a commitment to protect the communities that a brand serves,\u201d Lee said.<\/p>\n

He explained that the principles were developed as a response to the\u00a0Black Lives Matter movement<\/a>\u00a0and brands\u2019 increased awareness of \u201cthe importance of making hate speech or incitement to violence in media unacceptable,\u201d as well as \u201crecent headlines around Facebook<\/a>.\u201d<\/p>\n

Despite specifically mentioning Facebook, Lee explained that the principles were designed to be broad enough to apply across publishers, platforms and ad tech companies. They were developed in close contact with clients, and IPG Mediabrands is now working with clients on adapting the principles in alignment with their existing policies.<\/p>\n

<\/div>\n

\u201cBy doing so, brands will be protecting themselves, as well as be part of protecting the communities that a brand serves,\u201d he added.<\/p>\n

The 10 Media Responsibility Principles are:<\/p>\n

    \n
  1. Promote Respect<\/li>\n
  2. Protect People<\/li>\n
  3. Diverse and Representative<\/li>\n
  4. Data Collection and Use<\/li>\n
  5. Children\u2019s Wellbeing<\/li>\n
  6. No Hate Speech<\/li>\n
  7. No Misinformation\/Disinformation<\/li>\n
  8. Enforce Policy<\/li>\n
  9. Advertising Transparency<\/li>\n
  10. Accountability<\/li>\n<\/ol>\n

    \u201cWe\u2019re caught in a reactive moment right now. We want to turnt this into an ongoing, proactive conversation,\u201d IPG Mediabrands global brand safety officer and UM chief digital officer Joshua Lowcock told Adweek. \u201cRight now, the whole conversation feels like it\u2019s politicized, when it shouldn\u2019t be. Reinjecting some kind of value-based judgment where it fits with corporate values seems like an important next step of brand-safe conversations.\u201d<\/p>\n<\/div>\n

    Read Full Article On Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    IPG Mediabrands is moving beyond\u00a0brand safety\u00a0with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company\u2019s 10 Media Responsibility Principles in an internal memo. \u201cIt is not enough for brand safety to be about protecting the brand\u2014there must also be a commitment to protect the communities that a […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8083","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nIPG Mediabrands Lay Out 10 Media Responsibility Principles - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ipg-mediabrands-lay-out-10-media-responsibility-principles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG Mediabrands Lay Out 10 Media Responsibility Principles - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"IPG Mediabrands is moving beyond\u00a0brand safety\u00a0with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company\u2019s 10 Media Responsibility Principles in an internal memo. \u201cIt is not enough for brand safety to be about protecting the brand\u2014there must also be a commitment to protect the communities that a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ipg-mediabrands-lay-out-10-media-responsibility-principles\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-26T20:01:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-17T20:01:20+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ipg-mediabrands-lay-out-10-media-responsibility-principles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ipg-mediabrands-lay-out-10-media-responsibility-principles\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"IPG Mediabrands Lay Out 10 Media Responsibility Principles\",\"datePublished\":\"2020-06-26T20:01:02+00:00\",\"dateModified\":\"2020-07-17T20:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ipg-mediabrands-lay-out-10-media-responsibility-principles\\\/\"},\"wordCount\":288,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ipg-mediabrands-lay-out-10-media-responsibility-principles\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ipg-mediabrands-lay-out-10-media-responsibility-principles\\\/\",\"name\":\"IPG Mediabrands Lay Out 10 Media Responsibility Principles - 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