{"id":8114,"date":"2020-07-31T14:26:25","date_gmt":"2020-07-31T14:26:25","guid":{"rendered":"http:\/\/localhost:10151\/?p=8114"},"modified":"2020-08-14T14:27:10","modified_gmt":"2020-08-14T14:27:10","slug":"ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\/","title":{"rendered":"IPG’s ‘Floor 9’ Podcast: a Primer on the Burgeoning Metaverse (Proto-Verses, Too!)"},"content":{"rendered":"

In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications for brands.<\/p>\n

According to the lab team, the metaverse is “widely predicted to become the next big computing platform,” and this week’s podcast is intended to serve as a primer.<\/div>\n
<\/div>\n
Listen To Podcast On MediaPost<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"

In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8114","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nIPG's 'Floor 9' Podcast: a Primer on the Burgeoning Metaverse (Proto-Verses, Too!) - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG's 'Floor 9' Podcast: a Primer on the Burgeoning Metaverse (Proto-Verses, Too!) - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T14:26:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-14T14:27:10+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"IPG’s ‘Floor 9’ Podcast: a Primer on the Burgeoning Metaverse (Proto-Verses, Too!)\",\"datePublished\":\"2020-07-31T14:26:25+00:00\",\"dateModified\":\"2020-08-14T14:27:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\\\/\"},\"wordCount\":105,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/ipgs-floor-9-podcast-a-primer-on-the-burgeoning-metaverse-proto-verses-too\\\/\",\"name\":\"IPG's 'Floor 9' Podcast: a Primer on the Burgeoning Metaverse (Proto-Verses, Too!) - 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