{"id":8116,"date":"2020-08-03T14:44:13","date_gmt":"2020-08-03T14:44:13","guid":{"rendered":"http:\/\/localhost:10151\/?p=8116"},"modified":"2020-08-14T14:50:34","modified_gmt":"2020-08-14T14:50:34","slug":"is-facebook-the-winner-of-the-facebook-ad-boycott","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/is-facebook-the-winner-of-the-facebook-ad-boycott\/","title":{"rendered":"Is Facebook the Winner of the Facebook Ad Boycott?"},"content":{"rendered":"<p id=\"first-graph\" class=\"inline-ad-para\">With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform\u2019s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it enveloped rival social media sites like Twitter, too. But now the 31 days have elapsed, leaving the question, just what did the boycott accomplish, and what do brands do now?<\/p>\n<p class=\"inline-ad-para\">Its organizer, Stop Hate for Profit, declared the boycott a victory. \u201cThis campaign literally forced an unprecedented conversation about Facebook\u2019s harm to society,\u201d says Jonathan Greenblatt, CEO of the Anti-Defamation League, one of boycott\u2019s instigators, adding that it \u201cliterally galvanized the public.\u201d<\/p>\n<p>The exercise undoubtedly pressured Facebook into changing its policies about moderating hate speech; the company is addressing\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/adage.com\/article\/news\/anti-defamation-league-sends-letter-advertisers-urging-them-boycott-facebook\/2264026\">Stop Hate for Profit\u2019s 10 demands<\/a>, will hire a leader with a civil rights background and will conduct independent audits of offensive content on its platform&#8230;<\/p>\n<p>&#8230;With these assurances, some brands on the sidelines have been convinced. The North Face, the first major advertiser to join Stop Hate for Profit in June, says it is back. Novartis and Pernod Ricard say they are ready to resume spending. Joshua Lowcock, chief digital officer at UM and global brands safety officer at Mediabrands, says that many agency clients are ready to return to Facebook, but some holdouts remained. Lowcock also sits on what\u2019s known as the Facebook Client Council, which is a group of agencies and brands that work with the social network to identify industry-wide issues and fix them for marketers.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/adage.com\/article\/digital\/facebook-winner-facebook-ad-boycott\/2271946\">Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform\u2019s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8116","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Facebook the Winner of the Facebook Ad Boycott? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/is-facebook-the-winner-of-the-facebook-ad-boycott\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Facebook the Winner of the Facebook Ad Boycott? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform\u2019s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/is-facebook-the-winner-of-the-facebook-ad-boycott\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-03T14:44:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-14T14:50:34+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/is-facebook-the-winner-of-the-facebook-ad-boycott\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/is-facebook-the-winner-of-the-facebook-ad-boycott\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Is Facebook the Winner of the Facebook Ad Boycott?\",\"datePublished\":\"2020-08-03T14:44:13+00:00\",\"dateModified\":\"2020-08-14T14:50:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/is-facebook-the-winner-of-the-facebook-ad-boycott\\\/\"},\"wordCount\":291,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/is-facebook-the-winner-of-the-facebook-ad-boycott\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/is-facebook-the-winner-of-the-facebook-ad-boycott\\\/\",\"name\":\"Is Facebook the Winner of the Facebook Ad Boycott? 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