{"id":8118,"date":"2020-08-04T14:48:09","date_gmt":"2020-08-04T14:48:09","guid":{"rendered":"http:\/\/localhost:10151\/?p=8118"},"modified":"2020-08-14T14:50:27","modified_gmt":"2020-08-14T14:50:27","slug":"google-updates-ad-policies-ahead-of-november-election","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/google-updates-ad-policies-ahead-of-november-election\/","title":{"rendered":"Google Updates Ad Policies Ahead of November Election"},"content":{"rendered":"

Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what\u2019s likely to be a polarizing 2020 election.<\/p>\n

Bad actors will sometimes pose as digital marketers by concealing their identities while coordinating to spread political disinformation. The so-called marketers will masquerade multiple websites that push a political agenda as actual news content and then buy ads\u2014often appearing as news articles\u2014that direct traffic to their sites, Google says, adding that such tactics often target consumers in key swing states.<\/p>\n

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The second update applies to publishers who profited thanks to the proliferation of illegally obtained documents\u2014think Hillary Clinton emails\u2014that occurred during the 2016 election. Executives within Google don\u2019t want to appear as if they\u2019re also profiting from illegally obtained materials and have positioned the company to take action should history repeat itself later this year. The New York Times, for instance, wouldn\u2019t be able to monetize a news story featuring images of hacked emails from President Trump. The publication could, however, link to a website showing those emails.<\/div>\n
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There are no federal guidelines when it comes to digital political ads. Technology companies as a result are adapting their advertising policies as it pertains to elections, with each bringing their own unique flavor to the mix. Twitter and Spotify, for instance,\u00a0have banned political ads outright, while Facebook has opted for a more relaxed approach.<\/p>\n

Google’s policy change underscores the fact that ad tech companies have frequently failed in undertaking the diligence needed to vet business partners, according to Joshua Lowcock, chief digital officer at\u00a0UM. \u201cMonetization should be a privilege granted to responsible publishers, not a right afforded to everyone,\u201d says Lowcock, who also questioned why it took so long for Google to react. \u201cThis move is overdue.\u201d<\/p>\n

\u201cGoogle and all ad tech companies have a responsibility to stop funding misinformation and other types of dangerous content that can put individuals and society at risk,\u201d\u00a0he adds.<\/p>\n

Read Full Article On Ad Age<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what\u2019s likely to be a polarizing 2020 election. Bad actors will sometimes pose as digital marketers by concealing their identities while coordinating to spread political disinformation. The so-called marketers will masquerade multiple […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8118","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nGoogle Updates Ad Policies Ahead of November Election - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/google-updates-ad-policies-ahead-of-november-election\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Updates Ad Policies Ahead of November Election - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what\u2019s likely to be a polarizing 2020 election. 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