{"id":8120,"date":"2020-08-07T14:53:00","date_gmt":"2020-08-07T14:53:00","guid":{"rendered":"http:\/\/localhost:10151\/?p=8120"},"modified":"2020-08-14T14:53:12","modified_gmt":"2020-08-14T14:53:12","slug":"ums-joshua-lowcock-on-the-facebook-boycott-and-the-brand-safety-battle","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ums-joshua-lowcock-on-the-facebook-boycott-and-the-brand-safety-battle\/","title":{"rendered":"UM\u2019s Joshua Lowcock on the Facebook Boycott and the Brand Safety Battle"},"content":{"rendered":"<p>Brand safety is always top of mind for advertisers. But it\u2019s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines.<\/p>\n<p>For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to hold platforms and publishers across the board to a higher standard.<\/p>\n<p>\u201cThe challenges to Facebook are not unique to them,\u201d he says. \u201cWe need to use this moment to hold all platforms more accountable, and really make advertisers think about what they fund and where their ads run.\u201d<\/p>\n<p>While a boycott may not do much harm to Facebook\u2019s bottom line, it does increase pressure on the company to accept accountability \u2013 and make real changes.<\/p>\n<p>\u201cIt shouldn&#8217;t be thought of as a boycott for 30 days,\u201d Joshua says. \u201cThese are ongoing conversations that need to be had with partners \u2026 every time you have a meeting. They&#8217;ll never be perfect, but we can keep pushing them toward perfection.\u201d<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.adexchanger.com\/podcast\/social-distancing-with-friends\/ums-joshua-lowcock-on-the-facebook-boycott-and-the-brand-safety-battle\/?fbclid=IwAR2TP9qGrWFCJpRevs4tTVrTllargQA2qJsa7aFeZ5QO7oIkfA5GtCiuyqQ\">AdExchanger<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand safety is always top of mind for advertisers. But it\u2019s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8120","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM\u2019s Joshua Lowcock on the Facebook Boycott and the Brand Safety Battle - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ums-joshua-lowcock-on-the-facebook-boycott-and-the-brand-safety-battle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM\u2019s Joshua Lowcock on the Facebook Boycott and the Brand Safety Battle - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Brand safety is always top of mind for advertisers. 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