{"id":813,"date":"2014-07-22T06:33:10","date_gmt":"2014-07-22T06:33:10","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/indigo-picks-a-new-media-aor-2\/"},"modified":"2018-01-18T14:56:38","modified_gmt":"2018-01-18T14:56:38","slug":"indigo-picks-a-new-media-aor-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/indigo-picks-a-new-media-aor-2\/","title":{"rendered":"Indigo picks a new media AOR"},"content":{"rendered":"

By: Val Maloney,\u00a0Media in Canada<\/em><\/a><\/p>\n

Indigo Books & Music has announced UM as its new media agency of record, following a competitive review.<\/p>\n

The company, which previously worked with PHD, began working with its new agency at the start of July, according to Shelley Smit, president at UM.<\/p>\n

Indigo Books & Music reported revenues of $184.3 million for its fiscal fourth quarter, which ended March 29. That\u2019s up from $183.9 for the same quarter last year. The company has made headlines in recent months for closing a couple of its larger Toronto stores, including the World\u2019s Biggest Bookstore on Yonge St. and its location at John and Richmond St.<\/p>\n

Smit says changes at the new client are exciting for her team. \u201cThey\u2019re going through an evolution, which is exciting for us,\u201d she says. \u201cPeople who like the brand like it a lot and we are excited to tap into that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Indigo Books & Music has announced UM as its new media agency of record, following a competitive review. <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nIndigo picks a new media AOR - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/indigo-picks-a-new-media-aor-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indigo picks a new media AOR - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Indigo Books & Music has announced UM as its new media agency of record, following a competitive review.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/indigo-picks-a-new-media-aor-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-22T06:33:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T14:56:38+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/indigo-picks-a-new-media-aor-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/indigo-picks-a-new-media-aor-2\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Indigo picks a new media AOR\",\"datePublished\":\"2014-07-22T06:33:10+00:00\",\"dateModified\":\"2018-01-18T14:56:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/indigo-picks-a-new-media-aor-2\\\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/indigo-picks-a-new-media-aor-2\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/indigo-picks-a-new-media-aor-2\\\/\",\"name\":\"Indigo picks a new media AOR - 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