{"id":8136,"date":"2020-06-10T14:16:54","date_gmt":"2020-06-10T14:16:54","guid":{"rendered":"http:\/\/localhost:10151\/?p=8136"},"modified":"2020-08-17T14:17:12","modified_gmt":"2020-08-17T14:17:12","slug":"never-happened-before-advertisers-prepare-for-a-september-logjam-of-live-sports","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/never-happened-before-advertisers-prepare-for-a-september-logjam-of-live-sports\/","title":{"rendered":"\u2018Never Happened Before\u2019: Advertisers Prepare for a September Logjam of Live Sports"},"content":{"rendered":"<p>The TV ad market will go from famine to feast with the NBA slated to return on July 31. However, starved as audiences and advertisers have been for live sports, now the question is whether viewers can stomach the buffet of games coming their way, especially in September with the NBA playoffs likely going up against the start of the NFL\u2019s regular season and potentially college football, NHL playoffs and even MLB games.<\/p>\n<p>\u201cDon\u2019t forget a late major season in golf. Kentucky Derby. Preakness. All of the highlights of the spring are going to be packed against the backdrop of the NFL, which has never happened before,\u201d said Jeff Gagne, svp of strategic investments at Havas Media.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/digiday.com\/future-of-tv\/never-happened-before-advertisers-prepare-for-a-september-logjam-of-live-sports\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The TV ad market will go from famine to feast with the NBA slated to return on July 31. However, starved as audiences and advertisers have been for live sports, now the question is whether viewers can stomach the buffet of games coming their way, especially in September with the NBA playoffs likely going up [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8136","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Never Happened Before\u2019: Advertisers Prepare for a September Logjam of Live Sports - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/never-happened-before-advertisers-prepare-for-a-september-logjam-of-live-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Never Happened Before\u2019: Advertisers Prepare for a September Logjam of Live Sports - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The TV ad market will go from famine to feast with the NBA slated to return on July 31. 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