{"id":8142,"date":"2020-08-04T14:28:00","date_gmt":"2020-08-04T14:28:00","guid":{"rendered":"http:\/\/localhost:10151\/?p=8142"},"modified":"2020-08-17T14:28:14","modified_gmt":"2020-08-17T14:28:14","slug":"ad-industry-launches-new-organization-will-push-google-and-apple-on-tracking","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ad-industry-launches-new-organization-will-push-google-and-apple-on-tracking\/","title":{"rendered":"Ad Industry Launches New Organization, Will Push Google And Apple On Tracking"},"content":{"rendered":"<p lang=\"en-US\">The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies&#8217; ability to track people across websites and apps.<\/p>\n<p lang=\"en-US\">The governing group of the new Partnership for Responsible Addressable Media will be made up of representatives from major industry organizations (including the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Bureau and Network Advertising Initiative), advertisers (including Ford, General Motors, IBM, Procter &amp; Gamble and Unilever), agencies (IPG Mediabrands&#8217; UM and Publicis Media), NBC Universal and ad-tech companies (Adobe, MediaMath, The Trade Desk).<\/p>\n<p lang=\"en-US\">The organization says it wants to &#8220;advance and protect&#8221; ad companies&#8217; ability to serve personalized digital ads and collect data used for analytics, while also &#8220;safeguarding privacy and improving the consumer experience.&#8221;<\/p>\n<p lang=\"en-US\">Read Full Article On <a href=\"https:\/\/www.mediapost.com\/publications\/article\/354347\/ad-industry-launches-new-organization-will-push-g.html\">MediaPost<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies&#8217; ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made up of representatives from [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8142","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Industry Launches New Organization, Will Push Google And Apple On Tracking - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ad-industry-launches-new-organization-will-push-google-and-apple-on-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Industry Launches New Organization, Will Push Google And Apple On Tracking - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies&#8217; ability to track people across websites and apps. 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