{"id":8144,"date":"2020-08-04T14:30:43","date_gmt":"2020-08-04T14:30:43","guid":{"rendered":"http:\/\/localhost:10151\/?p=8144"},"modified":"2020-08-17T14:32:31","modified_gmt":"2020-08-17T14:32:31","slug":"facing-pressure-the-ad-industry-bands-together-to-build-new-standards-for-targeted-advertising","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/facing-pressure-the-ad-industry-bands-together-to-build-new-standards-for-targeted-advertising\/","title":{"rendered":"Facing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertising"},"content":{"rendered":"<p>The advertising industry is coming together to uphold regular digital practices in the face of major regulatory, web browser and mobile operating system changes just as government officials call for an investigation of ad-tech companies.\u00a0The initiative, called the Partnership for Responsible Addressable Media, will develop new standards to advance and protect foundational digital ad practices, which include targeting and measurement, while also working to safeguard consumer privacy.<\/p>\n<p>The Partnership is coming together amid the impending phase-out of\u00a0third-party cookies, Apple\u2019s\u00a0changes to mobile identifiers\u00a0and enforcement of digital privacy regulations like Europe\u2019s GDPR and the California Consumer Privacy Act. All of those actions threaten to severely impact advertisers\u2019 ability to target people on the internet.<\/p>\n<p>The group will be led by Bill Tucker, group evp of the Association of National Advertisers (ANA). Dennis Buchheim, president of IAB Tech Lab, will oversee the Partnership\u2019s technical standards efforts, and Stu Ingis, chairman of law firm Venable LLP, will lead the legal and policy working group.<\/p>\n<p>The Partnership is split into four working groups: business practices; technical standards; privacy, policy and legal considerations; and communications and education.<br \/>\nThe companies involved in the Partnership are:<\/p>\n<div class=\"postup-adweek-wall-section\">\n<ul>\n<li>4A\u2019s, ANA, IAB, IAB Tech Lab, Network Advertising Initiative, World Federation of Advertisers<\/li>\n<li>Ford, General Motors, IBM, Procter &amp; Gamble, Unilever<\/li>\n<li>Universal McCann, Publicis Media<\/li>\n<li>Adobe, MediaMath, The Trade Desk<\/li>\n<li>NBCUniversal<\/li>\n<\/ul>\n<\/div>\n<p>Read Full Article On <a href=\"https:\/\/www.adweek.com\/brand-marketing\/facing-pressure-the-ad-industry-bands-together-to-build-new-standards-for-targeted-advertising\/2\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advertising industry is coming together to uphold regular digital practices in the face of major regulatory, web browser and mobile operating system changes just as government officials call for an investigation of ad-tech companies.\u00a0The initiative, called the Partnership for Responsible Addressable Media, will develop new standards to advance and protect foundational digital ad practices, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8144","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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