{"id":8146,"date":"2020-08-04T14:34:40","date_gmt":"2020-08-04T14:34:40","guid":{"rendered":"http:\/\/localhost:10151\/?p=8146"},"modified":"2020-08-17T14:34:56","modified_gmt":"2020-08-17T14:34:56","slug":"apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/","title":{"rendered":"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis"},"content":{"rendered":"<p id=\"first-graph\" class=\"inline-ad-para\">Some of the biggest names in advertising are banding together in reaction to looming privacy changes being made by tech giants Google and Apple.<\/p>\n<p>The effort, dubbed \u201cPartnership for Responsible Addressable Media,\u201d includes Procter &amp; Gamble, Unilever, General Motors, IBM and Ford; publisher NBCUniversal; agencies UM and Publicis Media; ad buying platforms The Trade Desk, MediaMath and Adobe; and trade bodies including the Association of National Advertisers, the Interactive Advertising Bureau and its Tech Lab, Network Advertising Initiative, American Association of Advertising Agencies (4A\u2019s) and the World Federation of Advertisers.<\/p>\n<p class=\"inline-ad-para\">Google is\u00a0eliminating third-party cookies\u00a0from its popular Chrome browser in 2022, while Apple is going to start requiring apps to obtain user consent in areas such as tracking with its Identifier for Advertisers (IDFA)\u00a0this fall.\u00a0Each impacts areas such as ad targeting,\u00a0analytics\u00a0and how digital ads are bought and sold\u2014marketers who used third-party cookies and IDFA to personalize and target must now reconsider their audience strategies.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/adage.com\/article\/digital\/apple-google-not-invited-industry-wide-effort-aimed-solving-identity-crisis\/2272256\">Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of the biggest names in advertising are banding together in reaction to looming privacy changes being made by tech giants Google and Apple. The effort, dubbed \u201cPartnership for Responsible Addressable Media,\u201d includes Procter &amp; Gamble, Unilever, General Motors, IBM and Ford; publisher NBCUniversal; agencies UM and Publicis Media; ad buying platforms The Trade Desk, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8146","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Some of the biggest names in advertising are banding together in reaction to looming privacy changes being made by tech giants Google and Apple. The effort, dubbed \u201cPartnership for Responsible Addressable Media,\u201d includes Procter &amp; Gamble, Unilever, General Motors, IBM and Ford; publisher NBCUniversal; agencies UM and Publicis Media; ad buying platforms The Trade Desk, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T14:34:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-17T14:34:56+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis\",\"datePublished\":\"2020-08-04T14:34:40+00:00\",\"dateModified\":\"2020-08-17T14:34:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/\"},\"wordCount\":178,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/\",\"name\":\"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2020-08-04T14:34:40+00:00\",\"dateModified\":\"2020-08-17T14:34:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/","og_locale":"en_US","og_type":"article","og_title":"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis - UM JAPAN","og_description":"Some of the biggest names in advertising are banding together in reaction to looming privacy changes being made by tech giants Google and Apple. The effort, dubbed \u201cPartnership for Responsible Addressable Media,\u201d includes Procter &amp; Gamble, Unilever, General Motors, IBM and Ford; publisher NBCUniversal; agencies UM and Publicis Media; ad buying platforms The Trade Desk, [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2020-08-04T14:34:40+00:00","article_modified_time":"2020-08-17T14:34:56+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis","datePublished":"2020-08-04T14:34:40+00:00","dateModified":"2020-08-17T14:34:56+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/"},"wordCount":178,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/","name":"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2020-08-04T14:34:40+00:00","dateModified":"2020-08-17T14:34:56+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/apple-google-not-invited-to-industry-wide-effort-aimed-at-solving-identity-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Apple, Google Not Invited to Industry-Wide Effort Aimed at Solving Identity Crisis"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=8146"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8146\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=8146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=8146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=8146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}