It was a busy month in our G14 cluster, with UM offices in both Russia and Amsterdam securing new account wins. UM Russia won the media accounts for computer company Lenovo Russia and oral care brand Stomatofit while UM Amsterdam signed lingerie retailer Hunkem\u00f6ller.<\/p>\n
UM Russia was awarded the TV planning and buying business for Lenovo Russia, one of the world\u2019s top personal computer companies. This recent win is a result of fostering a two-year relationship with Lenovo which began through a co-promotional campaign for Microsoft in 2012. Billings are estimated at $7M U.S.<\/p>\n
Lenovo is the world’s fastest growing manufacturer of personal computers.<\/strong> In 2013 Lenovo was the\u00a0world’s largest personal computer vendor\u00a0by unit sales.\u00a0It markets the\u00a0ThinkPad\u00a0line of notebook computers and the\u00a0ThinkCentre\u00a0line of desktops.<\/p>\n The Russian office also picked up media duties for oral care brand Stomatofit. Currently a summer assignment, UM has been charged with implementing a television and video on demand media plan to run through July and August.<\/p>\n Adding to the G14\u2019s success in Russia, UM Amsterdam has signed Dutch swimwear and lingerie company Hunkem\u00f6ller.<\/p>\n The Netherlands\u2019 answer to Victoria\u2019s Secret, Hunkem\u00f6ller, is looking to UM to expand their brand presence into other global markets, including Germany, Belgium and Demark. The agency is currently spearheading their \u201cFashion Fever\u201d, \u201cBra Swim Party\u201d campaigns.<\/p>\n Laura Fracture, Head of Marketing & Communications at the Dutch chain store, expressed her high expectations for the partnership: “Together with UM, we expect to build the global brand Hunkem\u00f6ller further.\u00a0We have grown into an omni-channel business with a major focus on international expansion.\u00a0The expertise and global approach of UM will help to achieve our ambitious strategy.\u201d<\/p>\n \u201cWe are extremely proud that we are able to work for [the brand] in the Netherlands and internationally,\u201d added Rik Ruts, Managing Director, UM Netherlands. \u00a0\u201cWe want to contribute to the rapid growth of the retail and fashion brand through our strategies and plans based on real insights into the target audience, brand, and category and connect with\u00a0relevant ideas and media solutions.\u201d<\/p>\n Hunkem\u00f6ller was founded in Amsterdam in 1886 and is currently represented in 16 countries. Already the market leader in Belgium, Netherlands and Luxembourg, they work continuously to innovate and deliver e-commerce and franchising services and opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":" It was a busy month in our G14 cluster, with UM offices in both Russia and Amsterdam securing new account wins.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\n