{"id":8158,"date":"2020-08-17T15:49:31","date_gmt":"2020-08-17T15:49:31","guid":{"rendered":"http:\/\/localhost:10151\/?p=8158"},"modified":"2020-08-20T15:52:28","modified_gmt":"2020-08-20T15:52:28","slug":"youtube-tops-media-responsibility-audit-of-social-media-platforms","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/youtube-tops-media-responsibility-audit-of-social-media-platforms\/","title":{"rendered":"YouTube Tops Media Responsibility Audit of Social Media Platforms"},"content":{"rendered":"<p>IPG Mediabrands has released its first Media Responsibility Audit as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.<\/p>\n<p>The social media platform audit was based on the Media Responsibility Principles which are geared towards \u201cprotecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the policies of different platforms and their enforcement,\u201d said IPG Mediabrands.<\/p>\n<p>The Media Responsibility Audit, led by Reprise, included doing a comprehensive assessment of the primary social media platforms Facebook, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, twitch, Twitter, and YouTube against the 10 principles to check current status and accountability against each principle. The audit was comprised of 250 questions in total and focused on establishing a benchmark on what a responsible platform looks like.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.brandinginasia.com\/youtube-tops-ipg-mediabrands-first-media-responsibility-audit-of-social-media-platforms\/\">Branding In Asia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPG Mediabrands has released its first Media Responsibility Audit as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles which are geared towards \u201cprotecting brands and the communities that a brand serves, weighing the impact of harmful [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8158","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Tops Media Responsibility Audit of Social Media Platforms - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/youtube-tops-media-responsibility-audit-of-social-media-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Tops Media Responsibility Audit of Social Media Platforms - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"IPG Mediabrands has released its first Media Responsibility Audit as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles which are geared towards \u201cprotecting brands and the communities that a brand serves, weighing the impact of harmful [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/youtube-tops-media-responsibility-audit-of-social-media-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-17T15:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-20T15:52:28+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/youtube-tops-media-responsibility-audit-of-social-media-platforms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/youtube-tops-media-responsibility-audit-of-social-media-platforms\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"YouTube Tops Media Responsibility Audit of Social Media Platforms\",\"datePublished\":\"2020-08-17T15:49:31+00:00\",\"dateModified\":\"2020-08-20T15:52:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/youtube-tops-media-responsibility-audit-of-social-media-platforms\\\/\"},\"wordCount\":146,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/youtube-tops-media-responsibility-audit-of-social-media-platforms\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/youtube-tops-media-responsibility-audit-of-social-media-platforms\\\/\",\"name\":\"YouTube Tops Media Responsibility Audit of Social Media Platforms - 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