{"id":8162,"date":"2020-08-20T16:02:47","date_gmt":"2020-08-20T16:02:47","guid":{"rendered":"http:\/\/localhost:10151\/?p=8162"},"modified":"2020-08-20T16:02:47","modified_gmt":"2020-08-20T16:02:47","slug":"lazada-group-wraps-up-regional-media-pitch","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/lazada-group-wraps-up-regional-media-pitch\/","title":{"rendered":"Lazada Group Wraps Up Regional Media Pitch"},"content":{"rendered":"<p>Lazada Group has appointed UM to manage regional media duties for\u00a0Singapore, Malaysia, the Philippines, and Thailand, encompassing\u00a0strategy, planning, buying, research, and data and analytics. The news follows a pitch which started in March this year and was held virtually across multiple markets.<\/p>\n<p>According to UM, it was praised for its professionalism, competitiveness and its ability to transform media excellence into real business results. Duties for Singapore, Malaysia and the Philippines will begin effective immediately, while Thailand&#8217;s will begin in January 2021.<\/p>\n<p>Last year, Lazada named Dentsu Aegis Network\u2019s Vizeum\u00a0its lead media agency\u00a0after a regional pitch was launched by the eCommerce player\u00a0in February 2019.\u00a0The duties previously cut across Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam. IPG Mediabrands and Dentsu Aegis Network declined to comment on\u00a0<em>Marketing<\/em>&#8216;s queries.<\/p>\n<p>Kasper Aakerlund, president UM APAC, said\u00a0Lazada Group is an exciting company that continue to push boundaries in\u00a0how\u00a0they empower brands to connect with consumers. \u201cIt is a premier retail destination that has redefined the retail experience through world-class technology, and we could not be more thrilled to partner with them on a strategically unified marketing approach that moves beyond conventional media placement,&#8221; he added.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.marketing-interactive.com\/lazada-group-wraps-up-regional-media-pitch\">Marketing Interactive<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lazada Group has appointed UM to manage regional media duties for\u00a0Singapore, Malaysia, the Philippines, and Thailand, encompassing\u00a0strategy, planning, buying, research, and data and analytics. The news follows a pitch which started in March this year and was held virtually across multiple markets. According to UM, it was praised for its professionalism, competitiveness and its ability [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8162","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lazada Group Wraps Up Regional Media Pitch - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/lazada-group-wraps-up-regional-media-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lazada Group Wraps Up Regional Media Pitch - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Lazada Group has appointed UM to manage regional media duties for\u00a0Singapore, Malaysia, the Philippines, and Thailand, encompassing\u00a0strategy, planning, buying, research, and data and analytics. The news follows a pitch which started in March this year and was held virtually across multiple markets. 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