{"id":8177,"date":"2020-08-25T20:12:41","date_gmt":"2020-08-25T20:12:41","guid":{"rendered":"http:\/\/localhost:10151\/?p=8177"},"modified":"2020-08-25T20:12:41","modified_gmt":"2020-08-25T20:12:41","slug":"4-ways-retailers-can-future-proof-their-businesses","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/4-ways-retailers-can-future-proof-their-businesses\/","title":{"rendered":"4 Ways Retailers Can Future-Proof Their Businesses"},"content":{"rendered":"<div class=\"detail__text\">\n<div class=\"rich-text\">\n<p><span class=\"detail-header-meta__text\">Chad Stoller, Richard Yao<\/span><span class=\"detail-header-meta__separator\">\/<\/span><span class=\"detail-header-meta__date\">August 2020<\/span><span class=\"detail-header-meta__separator\">\/<\/span><a class=\"tag-link js-analytics-click\" href=\"https:\/\/www.thinkwithgoogle.com\/search\/#?query=Emerging%20Technology\" data-analytics=\"{\n      &quot;event&quot;: &quot;trackEvent&quot;,\n      &quot;category&quot;: &quot;Content&quot;,\n      &quot;action&quot;: &quot;Topic Tag Click&quot;,\n      &quot;label&quot;: &quot;\/search\/#?query=Emerging%20Technology&quot;\n    }\">Emerging Technology,<\/a><a class=\"tag-link js-analytics-click\" href=\"https:\/\/www.thinkwithgoogle.com\/search\/#?query=Retail\" data-analytics=\"{\n      &quot;event&quot;: &quot;trackEvent&quot;,\n      &quot;category&quot;: &quot;Content&quot;,\n      &quot;action&quot;: &quot;Topic Tag Click&quot;,\n      &quot;label&quot;: &quot;\/search\/#?query=Retail&quot;\n    }\">Retail<\/a><\/p>\n<p><i>Since 2006, global media agency UM\u2019s IPG Media Lab division has been helping retail brands break down the barriers to innovation. With today\u2019s retail landscape fraught with uncertainty, many brands are unsure how to proceed. Here, Chad Stoller, UM\u2019s global chief innovation officer and managing partner of IPG Media Lab, and Richard Yao, manager of strategy and content at IPG Media Lab, share steps retailers can take to future-proof their businesses.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"detail__text\">\n<div class=\"rich-text\">\n<p>The COVID-19 pandemic has caused a decade\u2019s worth of retail disruption in just a matter of months. For consumers, this crisis has made necessity more important than choice, resulting in digital shopping behaviors and expectations that are more sophisticated than ever. And retailers should expect these newly developed behaviors to stick.<\/p>\n<p>For instance, in May, 83% of U.S. shoppers said the pandemic had changed the way they shop,<sup>1<\/sup>\u00a0and more than 50% said they may continue to take advantage of curbside pickup services even as restrictions are lifted.<sup>2<\/sup>\u00a0When it comes to the upcoming holiday season, 74% of U.S. shoppers said they plan to do more online shopping than they did in previous seasons, and 67% will confirm online that an item is in stock before going to buy it.<sup>3<\/sup><\/p>\n<p>These findings underscore why it\u2019s so critical for brands to embrace retail\u2019s changing landscape. As such, we\u2019ve outlined four steps retailers can take to help deliver better shopping experiences to their customers.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/omnichannel\/better-shopper-experiences\/\">Think With Google<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chad Stoller, Richard Yao\/August 2020\/Emerging Technology,Retail Since 2006, global media agency UM\u2019s IPG Media Lab division has been helping retail brands break down the barriers to innovation. With today\u2019s retail landscape fraught with uncertainty, many brands are unsure how to proceed. Here, Chad Stoller, UM\u2019s global chief innovation officer and managing partner of IPG Media [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8177","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways Retailers Can Future-Proof Their Businesses - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/4-ways-retailers-can-future-proof-their-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways Retailers Can Future-Proof Their Businesses - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Chad Stoller, Richard Yao\/August 2020\/Emerging Technology,Retail Since 2006, global media agency UM\u2019s IPG Media Lab division has been helping retail brands break down the barriers to innovation. With today\u2019s retail landscape fraught with uncertainty, many brands are unsure how to proceed. 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