{"id":8179,"date":"2020-08-20T20:31:23","date_gmt":"2020-08-20T20:31:23","guid":{"rendered":"http:\/\/localhost:10151\/?p=8179"},"modified":"2020-08-25T20:31:38","modified_gmt":"2020-08-25T20:31:38","slug":"new-business-um-win-lazada-group-in-asia-um-announced-aor-across-singapore-malaysia-philippines-and-thailand","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-business-um-win-lazada-group-in-asia-um-announced-aor-across-singapore-malaysia-philippines-and-thailand\/","title":{"rendered":"New Business: UM win Lazada Group in Asia, UM announced AOR across Singapore, Malaysia, Philippines, and Thailand"},"content":{"rendered":"<p>SINGAPORE \u2013\u00a0<strong>UM<\/strong>, the global media agency network of\u00a0<strong>Mediabrands<\/strong>, today announced that it has been named\u00a0<strong>Media Agency of Record for Lazada Group<\/strong>, Southeast Asia\u2019s leading eCommerce platform and regional flagship of the\u00a0<strong>Alibaba Group<\/strong>.<\/p>\n<p>UM\u2019s remit which covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand; will encompass all media duties including strategy, planning, buying, research, and data and analytics for Lazada Group.<\/p>\n<p>The news comes following a competitive pitch review which commenced in March this year, and was held virtually across multiple markets. The UM agency network were praised for their professionalism, their competitiveness, and their ability to transform media excellence into real business results.<\/p>\n<p>\u201cLazada Group is an exciting company that continue to push boundaries in how they empower brands to connect with consumers\u201d, said\u00a0<strong>Kasper Aakerlund, President UM APAC<\/strong>. \u201cIt is a premier retail destination that has redefined the retail experience through world-class technology, and we could not be more thrilled to partner with them on a strategically unified marketing approach that moves beyond conventional media placement.\u201d<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.adobomagazine.com\/global-news\/new-business-um-win-lazada-group-in-asia-um-announced-aor-across-singapore-malaysia-philippines-and-thailand\/\">Adobo Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE \u2013\u00a0UM, the global media agency network of\u00a0Mediabrands, today announced that it has been named\u00a0Media Agency of Record for Lazada Group, Southeast Asia\u2019s leading eCommerce platform and regional flagship of the\u00a0Alibaba Group. UM\u2019s remit which covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand; will encompass all media duties including strategy, planning, buying, research, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8179","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Business: UM win Lazada Group in Asia, UM announced AOR across Singapore, Malaysia, Philippines, and Thailand - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-business-um-win-lazada-group-in-asia-um-announced-aor-across-singapore-malaysia-philippines-and-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Business: UM win Lazada Group in Asia, UM announced AOR across Singapore, Malaysia, Philippines, and Thailand - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE \u2013\u00a0UM, the global media agency network of\u00a0Mediabrands, today announced that it has been named\u00a0Media Agency of Record for Lazada Group, Southeast Asia\u2019s leading eCommerce platform and regional flagship of the\u00a0Alibaba Group. 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