{"id":8191,"date":"2020-09-02T14:43:35","date_gmt":"2020-09-02T14:43:35","guid":{"rendered":"http:\/\/localhost:10151\/?p=8191"},"modified":"2020-09-08T14:43:50","modified_gmt":"2020-09-08T14:43:50","slug":"freefortnite-how-to-stand-up-to-the-bully","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/freefortnite-how-to-stand-up-to-the-bully\/","title":{"rendered":"#FreeFortnite: How to Stand Up to the Bully"},"content":{"rendered":"

Fortnite – for many, we wouldn’t need to say anything else. Equally regarded as the joy and despair of kids and parents all around the world, Fortnite has risen up the charts in recent years and it looks like it’s there to stay\u00a0\u2013 at least until something like\u00a0Fall Guys<\/em>\u00a0makes it falter.<\/p>\n

But what happens when Epic Games goes one step too far and challenges the authority of a powerful tech giant? We reached out to\u00a0Oli Flower, associate strategy director at UM Worldwide, asking him for his opinion on the\u00a0Apple-Fortnite war.<\/p>\n

Last week, Apple threatened to block Epic Games\u2019 Unreal development engine from the App Store, with a show of force that reminds us how much power they hold over the rest of the kids in the playground.<\/p>\n

Since then,\u00a0judges\u00a0have ruled<\/a>\u00a0that the tech giant can block Fortnite from the App store, but not hold the Unreal Engine to ransom, because “Epic Games and Apple are at liberty to litigate against each other, but their dispute should not create havoc to bystanders.”<\/p>\n

When the dispute started \u2013 because they\u00a0refused to follow Apple\u2019s pricing structure\u00a0–\u00a0Epic Games\u2019 response was perfect; releasing\u00a0a video<\/a>\u00a0mirroring Apple\u2019s own \u20181984<\/a>\u2019 Super Bowl spot to show how the tech giant had become everything it fought against almost 40 years ago.<\/p>\n

Read Full Article On Creativepool<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fortnite – for many, we wouldn’t need to say anything else. Equally regarded as the joy and despair of kids and parents all around the world, Fortnite has risen up the charts in recent years and it looks like it’s there to stay\u00a0\u2013 at least until something like\u00a0Fall Guys\u00a0makes it falter. But what happens when […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8191","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\n#FreeFortnite: How to Stand Up to the Bully - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/freefortnite-how-to-stand-up-to-the-bully\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#FreeFortnite: How to Stand Up to the Bully - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Fortnite – for many, we wouldn’t need to say anything else. Equally regarded as the joy and despair of kids and parents all around the world, Fortnite has risen up the charts in recent years and it looks like it’s there to stay\u00a0\u2013 at least until something like\u00a0Fall Guys\u00a0makes it falter. 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