{"id":8227,"date":"2020-09-23T20:26:24","date_gmt":"2020-09-23T20:26:24","guid":{"rendered":"http:\/\/localhost:10151\/?p=8227"},"modified":"2020-09-23T20:26:24","modified_gmt":"2020-09-23T20:26:24","slug":"discovery-is-joining-a-crowded-streaming-video-landscape","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/discovery-is-joining-a-crowded-streaming-video-landscape\/","title":{"rendered":"Discovery Is Joining A Crowded Streaming Video Landscape"},"content":{"rendered":"

Digiday<\/em><\/a>\u00a0recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in \u00a0early 2021. Although there has been no official announcement, it is expected to be called Discovery+. (The Information<\/em>\u00a0reported that Discovery\u00a0filed a trademark for Discovery+ on July 10.)<\/p>\n

According to the report, Discovery+ will offer subscribers an ad-free version at a higher monthly cost and an ad-supported version at a lower fee. The-ad supported version will have no more than five minutes of advertising per hour. The monthly subscriber cost for either tier is not known.<\/p>\n

Discovery will be joining an increasingly crowded streaming video landscape that includes \u00a0rival media companies Disney, AT&T, Comcast and ViacomCBS. These four media companies all own broadcast\/cable networks and film\/TV studios, and two are video content distributors (MVPDs). In addition, all four have a direct-to-consumer streaming service…<\/p>\n

…If \u00a0Discovery\u2019s streaming service becomes reality next year, it will be met with approval by advertisers. Jon Stimmel, Chief Investment Officer at UM<\/a>\u00a0says, \u201cDiscovery networks and their infotainment type programming have proven greater stability versus others during quarantine and beyond. It\u2019s due to the living room dynamic and their content appealing to families\u2019 co-viewing behavior that takes advantage of the now more ubiquitous HDTV technology. It\u2019s relatively easy to sample without knowing storylines or requiring an ending. Launching a destination with an already large library of content should attract those that have enjoyed particular shows or have popular lifestyle interests in nature, science, cars, food and home improvement while still being able to explore others they may not have seen. In a world of many SVOD services during a time when households are downsizing costs, a truly free ad-supported streaming option should prove successful, if that\u2019s what they maintain.\u201d<\/p>\n

Read Full Article On Forbes<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Digiday\u00a0recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in \u00a0early 2021. Although there has been no official announcement, it is expected to be called Discovery+. (The Information\u00a0reported that Discovery\u00a0filed a trademark for Discovery+ on July 10.) According to the report, Discovery+ will offer subscribers an […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8227","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nDiscovery Is Joining A Crowded Streaming Video Landscape - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/discovery-is-joining-a-crowded-streaming-video-landscape\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discovery Is Joining A Crowded Streaming Video Landscape - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Digiday\u00a0recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in \u00a0early 2021. 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