{"id":829,"date":"2014-08-07T06:33:26","date_gmt":"2014-08-07T06:33:26","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-gets-a-new-u-s-president\/"},"modified":"2018-01-18T15:13:10","modified_gmt":"2018-01-18T15:13:10","slug":"um-gets-a-new-u-s-president","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-gets-a-new-u-s-president\/","title":{"rendered":"UM Gets a New U.S. President"},"content":{"rendered":"

By Kristina Monllos<\/a>
\nUM has a new head of U.S. operations.<\/p>\n

Insider Kasha Cacy today succeeds\u00a0Sarah Personette\u00a0as U.S. president, as Personette\u00a0exits following maternity leave to become the head of global business marketing at Facebook.<\/p>\n

Cacy has spent the last seven years at UM, most recently as the global chief product officer. In her new role, she’ll\u00a0oversee business development, strategy, cross-channel planning and buying, analytics and custom content development for all North American accounts.<\/p>\n

“My focus will be very client-oriented,” Cacy said. “I have a passion for bringing in new clients, innovating new products and finding the best of what we have to offer.”<\/p>\n

With Cacy’s promotion, UM is seeking a new chief product officer–a search that Cacy will help conduct.<\/p>\n

Cacy’s\u00a0strategic background appealed to global CEO Daryl Lee, given that UM likes to turn strategists into business leaders. Earlier in her career, she led strategy for J3, a dedicated unit that UM\u00a0created for Johnson & Johnson.<\/p>\n

“We’re making a strategic bet that someone who knows strategy and can act like a client consultant should be the front-face of the brand,” Lee said.<\/p>\n

The CEO added that Cacy is “beloved by her clients, they’re just mad about her.” What’s more, she\u00a0has “both a creative and media background and is a great client consultant,”\u00a0he said. “She’s a person that people want to follow.”<\/p>\n

Top accounts at the Interpublic Group shop include Nationwide, Hershey, Heinz, Lockheed Martin and the U.S. Postal Service.<\/p>\n","protected":false},"excerpt":{"rendered":"

UM has a new head of U.S. operations.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Gets a New U.S. President - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-gets-a-new-u-s-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Gets a New U.S. President - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM has a new head of U.S. operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-gets-a-new-u-s-president\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-07T06:33:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T15:13:10+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-gets-a-new-u-s-president\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-gets-a-new-u-s-president\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Gets a New U.S. President\",\"datePublished\":\"2014-08-07T06:33:26+00:00\",\"dateModified\":\"2018-01-18T15:13:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-gets-a-new-u-s-president\\\/\"},\"wordCount\":264,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-gets-a-new-u-s-president\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-gets-a-new-u-s-president\\\/\",\"name\":\"UM Gets a New U.S. President - 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