{"id":8299,"date":"2020-11-17T19:21:24","date_gmt":"2020-11-17T19:21:24","guid":{"rendered":"http:\/\/localhost:10151\/?p=8299"},"modified":"2020-12-03T19:22:07","modified_gmt":"2020-12-03T19:22:07","slug":"future-proof-where-do-great-ads-thrive","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/future-proof-where-do-great-ads-thrive\/","title":{"rendered":"Future Proof: Where Do Great Ads Thrive?"},"content":{"rendered":"
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Huw Griffiths from UM Worldwide discusses how to get better returns from media channels and platforms.<\/div>\n
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As brands have had to adapt their media plans during COVID-19, some changes might be temporary \u2013 but some represent an acceleration of more fundamental trends, says Huw Griffiths, Chief Product Officer at UM Worldwide. So what is going on? And where will marketers invest more next year? Including findings from\u00a0the latest Kantar Media Reactions study<\/a>, this episode looks at the relative importance of targeting, receptiveness, cost, attention and proving ROI; the right time to invest in advertising within new media environments (and the smart questions to ask first); and why it\u2019s crucial to account for the uniqueness of every channel in your media mix\u2026 while keeping your campaign creative integrated.<\/div>\n
\nListen To Full Podcast On Kantar<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Huw Griffiths from UM Worldwide discusses how to get better returns from media channels and platforms. As brands have had to adapt their media plans during COVID-19, some changes might be temporary \u2013 but some represent an acceleration of more fundamental trends, says Huw Griffiths, Chief Product Officer at UM Worldwide. So what is going […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8299","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nFuture Proof: Where Do Great Ads Thrive? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/future-proof-where-do-great-ads-thrive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Proof: Where Do Great Ads Thrive? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Huw Griffiths from UM Worldwide discusses how to get better returns from media channels and platforms. 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