{"id":833,"date":"2014-08-13T06:33:30","date_gmt":"2014-08-13T06:33:30","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-metro-in-china\/"},"modified":"2018-01-18T15:19:19","modified_gmt":"2018-01-18T15:19:19","slug":"um-wins-metro-in-china","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-metro-in-china\/","title":{"rendered":"UM Wins METRO in China"},"content":{"rendered":"<p>Following a competitive, multi-agency pitch, UM Shanghai has been awarded the media buying and planning responsibilities as well as digital for METRO in China. UM\u2019s win demonstrates its strength in showcasing the best media strategy, and predicting media effectiveness with the use of our proprietary tools and methodologies.<\/p>\n<p>UM is working with METRO to build brand awareness and drive sales. Following a successful campaign finished during Dragon Boast Festival, UM\u2019s efforts will now be geared towards METRO\u2019s Big Bang campaign to celebrate its 50th global anniversary, to launch in mid-August. Throughout the pitch process UM showed a sound understanding of the brand as well as its capabilities in effective media utilisation. The company expressed confidence that UM brings the right level of professionalism and know-how to this partnership.<\/p>\n<p>\u201cWe are honoured to have won the METRO account,\u201d said Mediabrands CEO\u00a0Cary Huang. \u201cWe are very excited to partner with this well-recognised brand to fuel its growth in this dynamic market, and look forward to delivering superior results.\u201d<\/p>\n<p>Established in 1964 by Otto Beisheim, METRO is a German-based diversified retail wholesale\/cash and carry group headquartered in D\u00fcsseldorf. It is consistently ranked among the top retailers (based on revenue) in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a competitive, multi-agency pitch, UM Shanghai has been awarded the media buying and planning responsibilities as well as digital for METRO in China. <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-833","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Wins METRO in China - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-metro-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins METRO in China - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Following a competitive, multi-agency pitch, UM Shanghai has been awarded the media buying and planning responsibilities as well as digital for METRO in China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-wins-metro-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-13T06:33:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T15:19:19+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-metro-in-china\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-metro-in-china\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Wins METRO in China\",\"datePublished\":\"2014-08-13T06:33:30+00:00\",\"dateModified\":\"2018-01-18T15:19:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-metro-in-china\\\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-metro-in-china\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-wins-metro-in-china\\\/\",\"name\":\"UM Wins METRO in China - 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