{"id":8390,"date":"2021-03-10T00:46:34","date_gmt":"2021-03-10T00:46:34","guid":{"rendered":"http:\/\/localhost:10151\/?p=8390"},"modified":"2021-03-13T00:49:37","modified_gmt":"2021-03-13T00:49:37","slug":"the-truth-about-innovation-with-ipg-media-lab","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-truth-about-innovation-with-ipg-media-lab\/","title":{"rendered":"The Truth About Innovation, with IPG Media Lab"},"content":{"rendered":"<p>On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success.<\/p>\n<p>Listen to the episode on the <a href=\"http:\/\/marketingfutures.ana.net\/podcast\">ANA Marketing Futures website<\/a> or on <a href=\"https:\/\/soundcloud.com\/user-672356464\/ana-marketing-futures-podcast-episode-29-the-truth-about-innovation-with-ipg-media-lab\">SoundCloud<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success. Listen to the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8390","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Truth About Innovation, with IPG Media Lab - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-truth-about-innovation-with-ipg-media-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Truth About Innovation, with IPG Media Lab - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success. 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