{"id":8424,"date":"2021-03-25T00:34:15","date_gmt":"2021-03-25T00:34:15","guid":{"rendered":"http:\/\/localhost:10151\/?p=8424"},"modified":"2021-04-20T00:34:32","modified_gmt":"2021-04-20T00:34:32","slug":"forward-momentum-in-the-apac-region-the-anyware-economy","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/forward-momentum-in-the-apac-region-the-anyware-economy\/","title":{"rendered":"Forward Momentum in the APAC Region: The Anyware Economy"},"content":{"rendered":"<p>Sharon Soh, Head of Integrated Strategy &amp; Marketing at UM, APAC highlights the growth of the region in part 1 of a 4-part series.<\/p>\n<p>The past two decades have seen APAC\u2019s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade and innovation. Indeed, even prior to the pandemic, APAC had already been taking the lead in many areas, and market pundits are waiting to see when the \u201cThe Asian Century\u201d would begin.<\/p>\n<p>Based on the data tallied by the Financial Times, it was found that the APAC economy, for the first time since the 19th century, will be larger than the rest of the world combined in 2020. For context, APAC accounted for just over a third of world output in 2000.<\/p>\n<p>APAC is retaking the center stage not just because of its two largest economies, China and India, but also due to growth in smaller and mid-sized countries in Southeast Asia like Indonesia, Vietnam, and the Philippines.<\/p>\n<p>Read Full Article on <a href=\"https:\/\/www.brandinginasia.com\/forward-momentum-in-the-apac-region-the-anywhere-economy\/\">Branding in Asia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharon Soh, Head of Integrated Strategy &amp; Marketing at UM, APAC highlights the growth of the region in part 1 of a 4-part series. The past two decades have seen APAC\u2019s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8424","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forward Momentum in the APAC Region: The Anyware Economy - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/forward-momentum-in-the-apac-region-the-anyware-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forward Momentum in the APAC Region: The Anyware Economy - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Sharon Soh, Head of Integrated Strategy &amp; Marketing at UM, APAC highlights the growth of the region in part 1 of a 4-part series. The past two decades have seen APAC\u2019s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/forward-momentum-in-the-apac-region-the-anyware-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T00:34:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-20T00:34:32+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/forward-momentum-in-the-apac-region-the-anyware-economy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/forward-momentum-in-the-apac-region-the-anyware-economy\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Forward Momentum in the APAC Region: The Anyware Economy\",\"datePublished\":\"2021-03-25T00:34:15+00:00\",\"dateModified\":\"2021-04-20T00:34:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/forward-momentum-in-the-apac-region-the-anyware-economy\\\/\"},\"wordCount\":187,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/forward-momentum-in-the-apac-region-the-anyware-economy\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/forward-momentum-in-the-apac-region-the-anyware-economy\\\/\",\"name\":\"Forward Momentum in the APAC Region: The Anyware Economy - 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