{"id":8439,"date":"2021-04-23T02:36:58","date_gmt":"2021-04-23T02:36:58","guid":{"rendered":"http:\/\/localhost:10151\/?p=8439"},"modified":"2021-04-23T02:36:58","modified_gmt":"2021-04-23T02:36:58","slug":"behr-names-um-as-us-media-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/behr-names-um-as-us-media-agency-of-record\/","title":{"rendered":"Behr Names UM as US Media Agency of Record"},"content":{"rendered":"<p>With the paint now dry, IPG Mediabrands\u2019 UM is ready to celebrate its latest account win.<\/p>\n<p>Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a source with knowledge of the account, who added that Haworth Media had been the incumbent.<\/p>\n<p>\u201cWe are excited to work with UM, a dynamic agency with a proven track record in enhancing growth strategies,\u201d Behr Paint global CMO Jodi Allen said in a statement. \u201cWe look forward to collaborating and creating data-driven plans that forge new pathways for our brands to connect with both do-it-yourself and professional painters in new and exciting ways.\u201d<\/p>\n<p>Read Full Article on <a href=\"https:\/\/www.adweek.com\/agencies\/behr-names-um-as-us-media-agency-of-record\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the paint now dry, IPG Mediabrands\u2019 UM is ready to celebrate its latest account win. Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8439","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behr Names UM as US Media Agency of Record - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/behr-names-um-as-us-media-agency-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behr Names UM as US Media Agency of Record - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"With the paint now dry, IPG Mediabrands\u2019 UM is ready to celebrate its latest account win. Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. 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