{"id":8441,"date":"2021-04-23T18:01:25","date_gmt":"2021-04-23T18:01:25","guid":{"rendered":"http:\/\/localhost:10151\/?p=8441"},"modified":"2021-04-24T18:01:38","modified_gmt":"2021-04-24T18:01:38","slug":"behr-paint-brushes-haworth-taps-um-as-new-media-shop","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/behr-paint-brushes-haworth-taps-um-as-new-media-shop\/","title":{"rendered":"Behr Paint Brushes Haworth, Taps UM As New Media Shop"},"content":{"rendered":"

Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands\u2019 UM unit its media agency of record.<\/p>\n

UM will handle media strategy, planning, buying and data analytics for the Behr Paint DIY, Professional and KILZ brands.<\/p>\n

The assignment follows a review and Haworth Marketing + Media was the incumbent.<\/p>\n

Read Article on MediaPost<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands\u2019 UM unit its media agency of record. UM will handle media strategy, planning, buying and data analytics for the Behr Paint DIY, Professional and KILZ brands. The assignment follows a review and Haworth Marketing + Media was the incumbent. […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8441","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nBehr Paint Brushes Haworth, Taps UM As New Media Shop - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/behr-paint-brushes-haworth-taps-um-as-new-media-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behr Paint Brushes Haworth, Taps UM As New Media Shop - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands\u2019 UM unit its media agency of record. 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