{"id":8449,"date":"2021-04-27T14:20:20","date_gmt":"2021-04-27T14:20:20","guid":{"rendered":"http:\/\/localhost:10151\/?p=8449"},"modified":"2021-04-27T20:16:49","modified_gmt":"2021-04-27T20:16:49","slug":"enterprise-holdings-selects-um-as-media-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/enterprise-holdings-selects-um-as-media-agency-of-record\/","title":{"rendered":"Enterprise Holdings selects UM as media agency of record"},"content":{"rendered":"

Enterprise Holdings named UM as its media agency of record in North America and Europe, the agency confirmed on Tuesday.<\/p>\n

UM, which also recently won Behr, will lead media strategy, planning, buying, data and analytics across the company\u2019s brands: Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.<\/p>\n

Omnicom Media Group’s PHD was the incumbent for Enterprise, which launched a formal review last fall.<\/p>\n

Read Article on Campaign.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Enterprise Holdings named UM as its media agency of record in North America and Europe, the agency confirmed on Tuesday. UM, which also recently won Behr, will lead media strategy, planning, buying, data and analytics across the company\u2019s brands: Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car. Omnicom Media Group’s PHD was the […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8449","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nEnterprise Holdings selects UM as media agency of record - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/enterprise-holdings-selects-um-as-media-agency-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise Holdings selects UM as media agency of record - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Enterprise Holdings named UM as its media agency of record in North America and Europe, the agency confirmed on Tuesday. UM, which also recently won Behr, will lead media strategy, planning, buying, data and analytics across the company\u2019s brands: Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car. 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