{"id":8461,"date":"2021-04-29T16:53:29","date_gmt":"2021-04-29T16:53:29","guid":{"rendered":"http:\/\/localhost:10151\/?p=8461"},"modified":"2021-04-29T16:53:29","modified_gmt":"2021-04-29T16:53:29","slug":"enterprise-holdings-taps-um-cites-data-driven-capabilities","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/enterprise-holdings-taps-um-cites-data-driven-capabilities\/","title":{"rendered":"Enterprise Holdings Taps UM, Cites &#8216;Data-Driven Capabilities&#8217;"},"content":{"rendered":"<p>Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency of record.<\/p>\n<p>The assignment includes media strategy, planning, buying, data and analytics across Enterprise Holdings&#8217; primary global markets in North America and Europe.<\/p>\n<p>Read Article on <a href=\"https:\/\/www.mediapost.com\/publications\/article\/362822\/enterprise-holdings-taps-um-cites-data-driven-ca.html\">Mediapost.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency of record. The assignment includes media strategy, planning, buying, data and analytics across Enterprise Holdings&#8217; primary global markets in North America and Europe. Read Article on Mediapost.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8461","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enterprise Holdings Taps UM, Cites &#039;Data-Driven Capabilities&#039; - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/enterprise-holdings-taps-um-cites-data-driven-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise Holdings Taps UM, Cites &#039;Data-Driven Capabilities&#039; - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency of record. The assignment includes media strategy, planning, buying, data and analytics across Enterprise Holdings&#8217; primary global markets in North America and Europe. 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