{"id":8467,"date":"2021-04-30T14:01:09","date_gmt":"2021-04-30T14:01:09","guid":{"rendered":"http:\/\/localhost:10151\/?p=8467"},"modified":"2021-04-30T14:31:33","modified_gmt":"2021-04-30T14:31:33","slug":"21-advertising-execs-who-are-finding-new-ways-to-target-people-in-a-privacy-centric-world","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/21-advertising-execs-who-are-finding-new-ways-to-target-people-in-a-privacy-centric-world\/","title":{"rendered":"21 advertising execs who are finding new ways to target people in a privacy-centric world"},"content":{"rendered":"<p>Digital advertising as we know it is fundamentally changing.<\/p>\n<p><a href=\"https:\/\/www.businessinsider.com\/apple-new-suggested-app-ad-format-details-revealed-2021-4\">Apple<\/a>\u00a0and Google&#8217;s moves to phase out longstanding ad targeting practices and privacy laws like California&#8217;s Consumer Privacy Act have advertisers scrambling for other ways to target and measure their ads.<\/p>\n<p>Marketers, who are expected to spend $191 billion on\u00a0<a href=\"https:\/\/content-na1.emarketer.com\/us-digital-ad-spending-2021\">digital advertising in the US this year,<\/a>\u00a0are revamping their data strategies since tracking and targeting ads with identifiable data like a person&#8217;s location or online behavior will get harder. They&#8217;re collecting first-party data like email addresses, sales data, and loyalty card programs and\u00a0examining\u00a0<a href=\"https:\/\/www.businessinsider.com\/pg-nfl-using-games-and-quizzes-gather-first-party-data-2021-2\">how they collect information<\/a>\u00a0and use that data.<\/p>\n<p>Insider identified 21 advertising and marketing executives who are at the forefront of navigating these changes, whether it&#8217;s finding new ways of contextually targeting or building a new first-party database.<\/p>\n<p>This list, in alphabetical order by last name, is based on\u00a0<a href=\"https:\/\/www.businessinsider.com\/call-for-nominations-for-brand-execs-through-data-and-privacy-2021-3\">nominations<\/a>\u00a0and our reporting.<\/p>\n<p><strong>Arielle Garcia, Chief Privacy Officer, UM<\/strong><\/p>\n<p><span style=\"font-family: 'Georgia',serif;\">Garcia helped launch Universal McCann&#8217;s privacy practice to help clients like American Express and Coca-Cola comply with the new privacy landscape.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin: 2.15rem 0px;\"><span style=\"font-family: 'Georgia',serif;\">She set up a hub with resources like customizable privacy templates for clients, information on the latest regulations, and training courses on privacy regs for the agency&#8217;s own employees.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin: 2.15rem 0px;\"><span style=\"font-family: 'Georgia',serif;\">She&#8217;s also training UM&#8217;s clients on how the CPRA, or the 2020 California Public Records Act, impacts advertising, and is the agency&#8217;s point-person for Google and Facebook on how their changes will impact ad targeting on their platforms.<\/span><\/p>\n<p>Read Article on <a href=\"https:\/\/www.businessinsider.com\/brand-and-agency-execs-leading-the-charge-on-data-privacy-2021-4\">Business Insider.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising as we know it is fundamentally changing. Apple\u00a0and Google&#8217;s moves to phase out longstanding ad targeting practices and privacy laws like California&#8217;s Consumer Privacy Act have advertisers scrambling for other ways to target and measure their ads. Marketers, who are expected to spend $191 billion on\u00a0digital advertising in the US this year,\u00a0are revamping [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,6],"tags":[],"class_list":["post-8467","post","type-post","status-publish","format-standard","hentry","category-awards","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>21 advertising execs who are finding new ways to target people in a privacy-centric world - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/21-advertising-execs-who-are-finding-new-ways-to-target-people-in-a-privacy-centric-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21 advertising execs who are finding new ways to target people in a privacy-centric world - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Digital advertising as we know it is fundamentally changing. 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