{"id":8518,"date":"2021-06-03T15:43:23","date_gmt":"2021-06-03T15:43:23","guid":{"rendered":"http:\/\/localhost:10151\/?p=8518"},"modified":"2021-06-07T15:44:07","modified_gmt":"2021-06-07T15:44:07","slug":"spotify-champions-unique-listeners-in-only-you-in-app-experience","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/spotify-champions-unique-listeners-in-only-you-in-app-experience\/","title":{"rendered":"Spotify champions unique listeners in \u2018Only you\u2019 in-app experience"},"content":{"rendered":"

Campaign includes artist pairings and an audio birth chart.<\/strong><\/p>\n

Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users.<\/p>\n

Created in-house by Spotify, \u201cOnly you\u201d features genres, songs and artist pairings that are unique to each listener.<\/p>\n

The in-app experience also includes an audio birth chart \u2013 which features each consumer\u2019s top artist over the past six months (sun), their most emotional artist (moon) and an artist they\u2019ve recently connected with (rising) \u2013 as well as three artists they would invite to a dinner party.<\/p>\n

\u201cHarry Styles has over 34 million monthly listeners on Spotify, but only you could play Adore You 15 times in a row while cramming for finals,\u201d an ad supporting the experience declares while a hardworking listener stares intensely at people dressed like the former One Direction member.<\/p>\n

The campaign launched yesterday (2 June), alongside personalised playlists, digital and outdoor activity.<\/p>\n

It was created by Astrid Andujar, Andrew Lindsay, Colette McIntyre, Carolina Perez Siam, Edward Yeung, Noel Yeo and Gabrielle Westfield, and directed by Similar But Different through Division7. Media is handled by UM Worldwide.<\/p>\n

Read Full Article on Campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Campaign includes artist pairings and an audio birth chart. Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users. Created in-house by Spotify, \u201cOnly you\u201d features genres, songs and artist pairings that are unique to each listener. The in-app experience also includes an audio birth chart \u2013 which features each consumer\u2019s […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8518","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nSpotify champions unique listeners in \u2018Only you\u2019 in-app experience - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/spotify-champions-unique-listeners-in-only-you-in-app-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify champions unique listeners in \u2018Only you\u2019 in-app experience - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Campaign includes artist pairings and an audio birth chart. Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users. Created in-house by Spotify, \u201cOnly you\u201d features genres, songs and artist pairings that are unique to each listener. 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