{"id":8528,"date":"2021-06-16T18:14:29","date_gmt":"2021-06-16T18:14:29","guid":{"rendered":"http:\/\/localhost:10151\/?p=8528"},"modified":"2021-06-16T18:14:29","modified_gmt":"2021-06-16T18:14:29","slug":"inside-twitchs-hot-tub-streams-and-advertising-dreams","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/inside-twitchs-hot-tub-streams-and-advertising-dreams\/","title":{"rendered":"Inside Twitch&#8217;s Hot Tub Streams and Advertising Dreams"},"content":{"rendered":"<p>Twitch is a place for gamers, singers, just-chatters, hot-tubbers, ear-lickers, and increasingly, brands that have no idea what any of that means. As Twitch turns 10 years old this month, more brands are starting to understand the vernacular, though. They don\u2019t have much of a choice. Under Amazon\u2019s tutelage, advertisers say Twitch has become a platform that\u2019s impossible to ignore, despite its recent brand-safety hazard involving so-called \u201chot tub\u201d streamers.<\/p>\n<p>Read more from IPG Medialab&#8217;s Ryan Miller <a href=\"https:\/\/adage.com\/article\/media\/amazon-twitch-advertisers-navigate-brand-safety-unsupported-hot-tub-streams\/2343616\">here.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitch is a place for gamers, singers, just-chatters, hot-tubbers, ear-lickers, and increasingly, brands that have no idea what any of that means. As Twitch turns 10 years old this month, more brands are starting to understand the vernacular, though. They don\u2019t have much of a choice. Under Amazon\u2019s tutelage, advertisers say Twitch has become a [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8528","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside Twitch&#039;s Hot Tub Streams and Advertising Dreams - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/inside-twitchs-hot-tub-streams-and-advertising-dreams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Twitch&#039;s Hot Tub Streams and Advertising Dreams - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Twitch is a place for gamers, singers, just-chatters, hot-tubbers, ear-lickers, and increasingly, brands that have no idea what any of that means. As Twitch turns 10 years old this month, more brands are starting to understand the vernacular, though. They don\u2019t have much of a choice. 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