{"id":8555,"date":"2021-06-24T17:54:10","date_gmt":"2021-06-24T17:54:10","guid":{"rendered":"http:\/\/localhost:10151\/?p=8555"},"modified":"2021-06-25T17:54:25","modified_gmt":"2021-06-25T17:54:25","slug":"new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/","title":{"rendered":"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease"},"content":{"rendered":"

It’s the largest push ever by destination marketing organization NYC & Company<\/strong><\/p>\n

NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign\u2014its largest ever\u2014to bring tourists back. The ad push comes as many Covid-19 related restrictions are being lifted, increasing numbers of people are becoming fully vaccinated and worldwide travel is starting to resume.<\/p>\n

Created in-house, with assistance from local creative agencies Punch Projects, Future Current and Smartbomb Studio, as well as from Universal McCann, the campaign is being underwritten by funding from the American Rescue Plan Act, signed into law in March to stimulate economic recovery from the pandemic. Two-thirds of its budget will go toward media.<\/p>\n

Read Full Article on Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s the largest push ever by destination marketing organization NYC & Company NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign\u2014its largest ever\u2014to bring tourists back. The ad push comes as many Covid-19 related restrictions […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8555","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nNew York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"It’s the largest push ever by destination marketing organization NYC & Company NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign\u2014its largest ever\u2014to bring tourists back. The ad push comes as many Covid-19 related restrictions […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T17:54:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-25T17:54:25+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease\",\"datePublished\":\"2021-06-24T17:54:10+00:00\",\"dateModified\":\"2021-06-25T17:54:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/\",\"name\":\"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2021-06-24T17:54:10+00:00\",\"dateModified\":\"2021-06-25T17:54:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/","og_locale":"en_US","og_type":"article","og_title":"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease - UM JAPAN","og_description":"It’s the largest push ever by destination marketing organization NYC & Company NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign\u2014its largest ever\u2014to bring tourists back. The ad push comes as many Covid-19 related restrictions […]","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2021-06-24T17:54:10+00:00","article_modified_time":"2021-06-25T17:54:25+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease","datePublished":"2021-06-24T17:54:10+00:00","dateModified":"2021-06-25T17:54:25+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/"},"wordCount":145,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/","name":"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2021-06-24T17:54:10+00:00","dateModified":"2021-06-25T17:54:25+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/new-york-launches-30-million-global-tourism-campaign-as-travel-restrictions-ease\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=8555"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8555\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=8555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=8555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=8555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}