{"id":856,"date":"2014-09-05T06:33:54","date_gmt":"2014-09-05T06:33:54","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-commits-to-nine-figure-two-year-deal-with-facebook\/"},"modified":"2018-01-18T16:13:39","modified_gmt":"2018-01-18T16:13:39","slug":"um-commits-to-nine-figure-two-year-deal-with-facebook","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-commits-to-nine-figure-two-year-deal-with-facebook\/","title":{"rendered":"UM Commits to Nine-Figure, Two-Year Deal with Facebook"},"content":{"rendered":"

By:\u00a0Alexandra Bruell,\u00a0Advertising Age<\/em><\/a><\/p>\n

Facebook has inked a nine-figure, two-year deal with Interpublic’s media-buying shop\u00a0UM<\/a>.<\/p>\n

The shop has committed to doubling its Facebook media buys as part of the deal that also includes access to data, custom research and premium video inventory. Under the terms of the pact, the agency also gets “preferred pricing,” meaning its rates might be better than those offered to other shops but not exclusive, according to someone familiar with Facebook’s agency deals.<\/p>\n

The bulk of the dollars will come from client budgets that potentially would have been allocated to TV or online video, said UM head of media David Cohen.<\/p>\n

“We’ve been reliant upon linear television for 60 years,” he said. “We now have, over the past couple of years, seen online video start to take nibbles of that, but at scale high-quality video is still at a premium. Facebook video affords us an opportunity to reach that same level of audience, with demographic targeting, as television.”<\/p>\n

READ THE FULL ARTICLE HERE<\/a><\/p>\n

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Facebook has inked a nine-figure, two-year deal with Interpublic’s media-buying shop\u00a0UM.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-856","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Commits to Nine-Figure, Two-Year Deal with Facebook - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-commits-to-nine-figure-two-year-deal-with-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Commits to Nine-Figure, Two-Year Deal with Facebook - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Facebook has inked a nine-figure, two-year deal with Interpublic's media-buying shop\u00a0UM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-commits-to-nine-figure-two-year-deal-with-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-05T06:33:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T16:13:39+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-commits-to-nine-figure-two-year-deal-with-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-commits-to-nine-figure-two-year-deal-with-facebook\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Commits to Nine-Figure, Two-Year Deal with Facebook\",\"datePublished\":\"2014-09-05T06:33:54+00:00\",\"dateModified\":\"2018-01-18T16:13:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-commits-to-nine-figure-two-year-deal-with-facebook\\\/\"},\"wordCount\":179,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-commits-to-nine-figure-two-year-deal-with-facebook\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-commits-to-nine-figure-two-year-deal-with-facebook\\\/\",\"name\":\"UM Commits to Nine-Figure, Two-Year Deal with Facebook - 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