{"id":857,"date":"2014-09-10T06:33:55","date_gmt":"2014-09-10T06:33:55","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-mena-wins-loreals-media-planning-and-buying-account-in-middle-east-and-north-africa\/"},"modified":"2018-01-18T16:15:35","modified_gmt":"2018-01-18T16:15:35","slug":"um-mena-wins-loreals-media-planning-and-buying-account-in-middle-east-and-north-africa","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/um-mena-wins-loreals-media-planning-and-buying-account-in-middle-east-and-north-africa\/","title":{"rendered":"UM MENA Wins L\u2019Ore\u0301al\u2019s Media Planning and Buying Account in Middle East and North Africa"},"content":{"rendered":"

DUBAI, UNITED ARAB EMIRATES<\/strong> \u2013 Following a competitive review and detailed pitch process, UM MENA has won against three of the region\u2019s largest media networks in a four-way shootout to retain the media planning and buying account for L\u2019Ore\u0301al in the Middle East & North Africa region.<\/p>\n

Effective immediately, UM MENA will handle integrated strategic media duties for the global cosmetic giant\u2019s 27 brands from its headquarters in Tecom, Dubai. The account is spread across four key categories in the Middle East: Consumer, L\u2019Ore\u0301al Luxe, Active Cosmetics and Professional care products.<\/p>\n

The tender review pitch lasted four months and was overseen by representatives of L’Oreal MENA subsidiaries and external executive pitch committee that assessed the four agencies invited to participate on: buying conditions, strategic thinking, consumer insights and data-driven planning, as well as on the scale of regional footprint and team considerations.<\/p>\n

L\u2019Ore\u0301al offers such world famous names as L\u2019Ore\u0301al Paris, Garnier, Maybelline New York and Ke\u0301rastase \u2013 among many others \u2013 across the above four categories via its network of retail partnerships across the Middle East. Currently, it is one of the largest retailers of cosmetics and beauty care products in the Middle East, and the world.<\/p>\n

Speaking on the decision to appoint UM MENA, Thierry Houssin, Managing Director of L\u2019Ore\u0301al Middle East, said: \u201cAfter an extensive review process we are delighted to continue working with UM as our media agency. Throughout the whole process we were impressed by UM\u2019s strategic thinking, regional approach, their utilization of consumer insights and data, and the strength and passion of the team. \u201c<\/p>\n

\u201cWe are very proud to continue our longstanding association with L\u2019Ore\u0301al in the region,\u201d added Chris Skinner, Regional Managing Director of UM MENA, on retaining such a sought-after and prestigious account. \u201cThis was a real challenge to UM MENA and our network strength, ideation and team spirit helped in our success. We are delighted to continue to deliver pioneering work for all of L\u2019Ore\u0301al\u2019s brands across the MENA region.”<\/p>\n

About UM MENA<\/strong><\/p>\n

UM MENA is headquartered in Dubai and is present in 14 MENA markets. The agency is a regional leader in combined buying strength and offers first-class, effective insights into the MENA\u2019s dynamic marketplace, resulting in unrivalled return on investments for its portfolio of blue-chip clients, including Sky News Arabia, Ford, L\u2019Ore\u0301al Coca-Cola, Sony, McDonald\u2019s and many more. UM MENA is part of Middle East Communications Network, which is 51 per cent-owned by the Interpublic Group. Globally, UM is present in more than 130 markets in 100 countries worldwide.<\/p>\n

About Middle East Communication Network (MCN)<\/strong><\/p>\n

MCN is one of the leading advertising and marketing communications agency networks in the MENA region. It is the overall managing company for several key advertising, marketing and media companies in the Middle East, including UM MENA. MCN is part of the Interpublic Group (NYSE: IPG) \u2013 a global leader in modern marketing solutions with 43,500 diverse and talented individuals.<\/p>\n

For more information please visit: www.mcnholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Following a competitive review and detailed pitch process, UM MENA has won against three of the region\u2019s largest media networks in a four-way shootout to retain the media planning and buying account for L\u2019Ore\u0301al in the Middle East & North Africa region.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\nUM MENA Wins L\u2019Ore\u0301al\u2019s Media Planning and Buying Account in Middle East and North Africa - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/press-releases\/um-mena-wins-loreals-media-planning-and-buying-account-in-middle-east-and-north-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM MENA Wins L\u2019Ore\u0301al\u2019s Media Planning and Buying Account in Middle East and North Africa - 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