{"id":862,"date":"2014-09-03T06:34:00","date_gmt":"2014-09-03T06:34:00","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/indusind-bank-assigns-media-duties-to-lodestar-um\/"},"modified":"2018-01-18T16:06:37","modified_gmt":"2018-01-18T16:06:37","slug":"indusind-bank-assigns-media-duties-to-lodestar-um","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/indusind-bank-assigns-media-duties-to-lodestar-um\/","title":{"rendered":"IndusInd Bank assigns media duties to Lodestar UM"},"content":{"rendered":"<p><a href=\"http:\/\/www.campaignindia.in\/Article\/390170,indusind-bank-assigns-media-duties-to-lodestar-um.aspx\" target=\"_blank\" rel=\"noopener\"><em><span style=\"color: #4d5357;\">By\u00a0<\/span>Campaign India Team<span style=\"color: #4d5357;\">\u00a0<\/span><\/em><\/a><\/p>\n<div style=\"color: #000000;\">With the appointment, IndusInd Bank intends to strengthen brand visibility and recall across all geographies, it said in a statement. There was no multi-agency pitch involved.<\/div>\n<div style=\"color: #000000;\"><\/div>\n<div style=\"color: #000000;\">Mohit Ganju, head &#8211; marketing and communications, IndusInd Bank, said, \u201cIndusInd Bank is delighted to engage with Lodestar UM as its media agency. The Bank found a perfect match with Lodestar UM, whose passion for deep consumer insight married with a solid understanding of the business, resulted in simple yet innovative solutions across various media platforms. I am sure that they will demonstrate their expertise across all media initiatives in order to create IndusInd Bank as a strong brand&#8221;.<\/div>\n<div style=\"color: #000000;\"><\/div>\n<div style=\"color: #000000;\">Nandini Dias, CEO, Lodestar UM, added, &#8220;We are driven by curiosity in delivering consumer-centric strategic media solutions to our clients. We are excited to see how this has once again proved to be our success in delivering a differentiated solution to IndusInd Bank. Our proprietary tool CAT will help in the most scientific and calibrated media investments across critical media touch points to light up the forthcoming campaigns of IndusInd Bank&#8221;.<\/div>\n<div style=\"color: #000000;\"><\/div>\n<div style=\"color: #000000;\">The incumbent media agency was RK Swamy Media Group.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the appointment, IndusInd Bank intends to strengthen brand visibility and recall across all geographies, it said in a statement. There was no multi-agency pitch involved.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-862","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IndusInd Bank assigns media duties to Lodestar UM - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/indusind-bank-assigns-media-duties-to-lodestar-um\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IndusInd Bank assigns media duties to Lodestar UM - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"With the appointment, IndusInd Bank intends to strengthen brand visibility and recall across all geographies, it said in a statement. 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