{"id":864,"date":"2014-08-07T06:34:02","date_gmt":"2014-08-07T06:34:02","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/kasha-cacy-is-ums-new-u-s-president\/"},"modified":"2018-01-18T15:08:58","modified_gmt":"2018-01-18T15:08:58","slug":"kasha-cacy-is-ums-new-u-s-president","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/","title":{"rendered":"Kasha Cacy Is UM’s New U.S. President"},"content":{"rendered":"

By\u00a0Steve McClellan<\/a><\/p>\n

Media agency UM, part of IPG Mediabrands, has promoted Kasha Cacy to the post of U.S. president. She replaces Sarah Personette, who the agency said has opted not to return to the shop after maternity leave and instead is returning to Facebook, where she will head global business marketing. Before joining UM in early 2013 she was head of the social network\u2019s Global Agency Team.<\/p>\n

Cacy is a six-year-plus veteran of the agency and was most recently UM global chief product officer. In addition to honing the shop\u2019s product offering, Cacy is credited with leading the teams that won two of the agency\u2019s biggest new business wins in recent years, including the Hershey Global business in 2013 (with estimated U.S. spending of $500 million) and the U.S. Postal Service in 2012 (estimated ad spend is $100 million).<\/p>\n

UM Global CEO Daryl Lee, to whom Cacy reports, credits her with being a \u201cgreat client consultant,\u201d who has helped clients navigate a complex media\/marketing landscape by combining \u2018the art of strategy with the science of analytics.\u201d Increasingly, he said, \u201canalytics is driving the planning, which is the beginning of real-time\u201d marketing, where the industry is quickly heading.<\/p>\n

Simply put, he added, \u201cclients love her.\u201d<\/p>\n

The feeling is mutual, Cacy said, noting that she will continue to be very involved with both Hershey\u2019s and USPS as well as other clients on the agency\u2019s roster. She will be spending \u201ca lot of time\u201d both growing existing client relationships and pursuing new business.<\/p>\n

Another top priority, Cacy said, will be a relentless focus on product improvement. The U.S., she notes, is where much of the action is on that front. \u201cThere\u2019s a lot of opportunity to innovate and accelerate\u201d the implementation of new tools and solutions, she said.<\/p>\n

Cacy is the latest strategist to be put in charge of a major region at the agency. And that\u2019s by design, said Lee, noting that the shop\u2019s UK, Australian, German and New York operations are now also led by strategists. \u201cAs technology comes further up the media stack, client strategic advice will be core,\u201d to the agency\u2019s mission, he said.<\/p>\n

Lee added that he has confidence that Cacy is a \u201cproduct innovator.\u201d And success in that area usually translates to both organic and new business growth, he said.<\/p>\n

Cacy joined UM in 2008 and created the agency\u2019s communications planning practice. She developed a next generation forecasting, measurement, tracking and optimization tool for client Johnson & Johnson called the Business Analytics Engine. Similar solutions have since migrated to other clients at the agency.<\/p>\n

Earlier Cacy served at creative agencies, including McCann Erickson, Ogilvy & Mather, Cheil Communications and Wunderman. She started her career at Accenture as a change management manager.<\/p>\n","protected":false},"excerpt":{"rendered":"

Media agency UM, part of IPG Mediabrands, has promoted Kasha Cacy to the post of U.S. president. <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-864","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nKasha Cacy Is UM's New U.S. President - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kasha Cacy Is UM's New U.S. President - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Media agency UM, part of IPG Mediabrands, has promoted Kasha Cacy to the post of U.S. president.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-07T06:34:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T15:08:58+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Kasha Cacy Is UM’s New U.S. President\",\"datePublished\":\"2014-08-07T06:34:02+00:00\",\"dateModified\":\"2018-01-18T15:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/\",\"name\":\"Kasha Cacy Is UM's New U.S. President - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2014-08-07T06:34:02+00:00\",\"dateModified\":\"2018-01-18T15:08:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/kasha-cacy-is-ums-new-u-s-president\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kasha Cacy Is UM’s New U.S. President\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kasha Cacy Is UM's New U.S. President - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/","og_locale":"en_US","og_type":"article","og_title":"Kasha Cacy Is UM's New U.S. President - UM JAPAN","og_description":"Media agency UM, part of IPG Mediabrands, has promoted Kasha Cacy to the post of U.S. president.","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2014-08-07T06:34:02+00:00","article_modified_time":"2018-01-18T15:08:58+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Kasha Cacy Is UM’s New U.S. President","datePublished":"2014-08-07T06:34:02+00:00","dateModified":"2018-01-18T15:08:58+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/"},"wordCount":473,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/","name":"Kasha Cacy Is UM's New U.S. President - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2014-08-07T06:34:02+00:00","dateModified":"2018-01-18T15:08:58+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/kasha-cacy-is-ums-new-u-s-president\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Kasha Cacy Is UM’s New U.S. President"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=864"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/864\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}