{"id":8665,"date":"2021-09-20T15:00:31","date_gmt":"2021-09-20T15:00:31","guid":{"rendered":"http:\/\/localhost:10151\/?p=8665"},"modified":"2021-09-21T15:00:56","modified_gmt":"2021-09-21T15:00:56","slug":"media-buying-briefing-accountability-is-just-going-to-spread-agencies-agree-carbon-neutral-goals-are-a-must","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/media-buying-briefing-accountability-is-just-going-to-spread-agencies-agree-carbon-neutral-goals-are-a-must\/","title":{"rendered":"Media Buying Briefing: \u2018Accountability is just going to spread\u2019: Agencies agree carbon-neutral goals are a must"},"content":{"rendered":"

Stories of epic wildfires, destructive hurricanes, and diminished potable water supplies dominated news headlines throughout the summer \u2014 all the indisputable results of the effects of climate change on the environment. So it\u2019s no coincidence that stories of companies looking to reduce their environmental impact on the planet have populated business headlines \u2014 and that includes some of the biggest marketers like Procter & Gamble, Unilever and major automakers.<\/p>\n

Likewise, agencies are looking within their own operations to minimize their impact on the environment, and interestingly those advances are happening both at the holding-company level as well as at grass-roots independent agencies. In fact, it\u2019s the little independents who believe their efforts can have a bigger impact than the giants, citing their effect on small businesses that make up 44 percent of the U.S. economy.<\/p>\n

———<\/p>\n

Takeoff & landing<\/strong>
\nIPG\u2019s UM last week promoted Jeff Marshall to chief diversity officer, from senior vp of diversity, equity and belonging. He will report directly to UM CEO Lynn Lewis.<\/p>\n

Read Full Article on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Stories of epic wildfires, destructive hurricanes, and diminished potable water supplies dominated news headlines throughout the summer \u2014 all the indisputable results of the effects of climate change on the environment. 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