{"id":867,"date":"2014-09-09T06:34:05","date_gmt":"2014-09-09T06:34:05","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-looks-to-roll-out-facebook-deal-globally\/"},"modified":"2018-01-18T16:15:06","modified_gmt":"2018-01-18T16:15:06","slug":"um-looks-to-roll-out-facebook-deal-globally","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-looks-to-roll-out-facebook-deal-globally\/","title":{"rendered":"UM Looks to Roll Out Facebook Deal Globally"},"content":{"rendered":"

By M&M Global Staff<\/a><\/p>\n

UM is to look to expand its recently announced two year multi-million dollar US deal with Facebook globally as it looks to give its clients greater access to the social media platform.<\/p>\n

The Interpublic-owned agency has also hinted that it would not be \u201coutlandish\u201d to think that Twitter would be \u201cnext on the list\u201d for a multi-year partnership.<\/p>\n

As part of the Facebook deal UM has committed to doubling its Facebook spend in return for access to advanced consumer research, premium video content and data.<\/p>\n

Speaking to M&M Global David Cohen, chief investment officer at UM, Said: \u201cWe have been working [with Facebook] for some time on a variety of different elements to the deal, as we are big believers in backing up announcements like this with things that will benefit our clients and address a lot of the challenges they have.\u201d<\/p>\n

He said there would be \u201cfour pillars\u201d to the Facebook deal one being \u201cresearch\u201d having identified \u201cthree bespoke research projects to work with Facebook on in the short-term\u201d to better understand \u201cvideo consumption on the platform\u201d, \u201cmessaging across screen\u201d and \u201ca third area that is yet to be determined\u201d.<\/p>\n

Cohen also said that \u201ccreativity\u201d was another pillar in helping UM client\u2019s become more creative with their Facebook strategies, another pillar would be called \u201caccess\u201d and that access is to \u201cpremium video content\u201d while the fourth pillar would be \u201cdata\u201d focused around a tool called \u201cFacebook audience insights\u201d and would involve ingesting that audience data into UM planning tools.<\/p>\n

\u201cIt is a US deal for starters, but we are hoping to be able to expand this globally in short order,\u201d Cohen said.<\/p>\n

He added: \u201cI don\u2019t think it\u2019s outlandish to think that Twitter will be next on the list, but what we do is we look at where our business is organically scaling or naturally scaling and we try to, obviously, tap into that and add some fuel to that fire.<\/p>\n

\u201cSo with Facebook we have seen really nice healthy growth over the past two to three years so it was a natural time to partner in some way.\u201d<\/p>\n

UM US clients BMW and Sony Pictures Entertainment have both signed up for the deal.<\/p>\n","protected":false},"excerpt":{"rendered":"

UM is to look to expand its recently announced two year multi-million dollar US deal with Facebook globally as it looks to give its clients greater access to the social media platform.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Looks to Roll Out Facebook Deal Globally - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-looks-to-roll-out-facebook-deal-globally\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Looks to Roll Out Facebook Deal Globally - 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