{"id":8686,"date":"2021-09-29T20:19:48","date_gmt":"2021-09-29T20:19:48","guid":{"rendered":"http:\/\/localhost:10151\/?p=8686"},"modified":"2021-09-30T20:19:59","modified_gmt":"2021-09-30T20:19:59","slug":"ai-improves-contextual-targeting-for-brands-um-worldwides-joshua-lowcock","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ai-improves-contextual-targeting-for-brands-um-worldwides-joshua-lowcock\/","title":{"rendered":"AI Improves Contextual Targeting for Brands: UM Worldwide\u2019s Joshua Lowcock"},"content":{"rendered":"<p>Technology companies including Apple and Google are giving people more ways to protect their online privacy, limiting the availability of consumer data that help advertisers reach target audiences. Contextual ad placements within quality content are making a comeback.<\/p>\n<p>\u201cContextual advertising feels a lot like \u2018back to the future\u2019 in the sense that we have been talking about it forever,\u201d Joshua Lowcock, executive vice president and chief digital officer of UM Worldwide, said in this interview Beet.TV. \u201cWe pivoted to data-driven advertising and somewhat forgot about contextual until brand safety emerged as a challenge.\u201d<\/p>\n<p>He is optimistic that artificial intelligence (AI) technology will improve contextual targeting while also respecting consumer privacy.<\/p>\n<p>\u201cMy biggest hope for contextual is that it opens the door to people thinking more intelligently about the mindset certain people are in when they\u2019re consuming certain kinds of content,\u201d Lowcock said.<\/p>\n<p>Read Full Article on <a href=\"https:\/\/www.beet.tv\/2021\/09\/ai-improves-contextual-targeting-for-brands-um-worldwides-joshua-lowcock.html?fbclid=IwAR1HFgjazkZbb6FljZW7RIRiuT5fjp2IqHuEfoTLInzFH0Fme3WrI9ztUk8\">Beet.TV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology companies including Apple and Google are giving people more ways to protect their online privacy, limiting the availability of consumer data that help advertisers reach target audiences. Contextual ad placements within quality content are making a comeback. \u201cContextual advertising feels a lot like \u2018back to the future\u2019 in the sense that we have been [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8686","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Improves Contextual Targeting for Brands: UM Worldwide\u2019s Joshua Lowcock - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ai-improves-contextual-targeting-for-brands-um-worldwides-joshua-lowcock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Improves Contextual Targeting for Brands: UM Worldwide\u2019s Joshua Lowcock - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Technology companies including Apple and Google are giving people more ways to protect their online privacy, limiting the availability of consumer data that help advertisers reach target audiences. 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