{"id":872,"date":"2014-09-30T06:34:10","date_gmt":"2014-09-30T06:34:10","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/office-depot-selects-new-agencies\/"},"modified":"2018-01-18T16:10:54","modified_gmt":"2018-01-18T16:10:54","slug":"office-depot-selects-new-agencies","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-new-agencies\/","title":{"rendered":"Office Depot Selects New Agencies"},"content":{"rendered":"

By\u00a0Noreen O’Leary<\/a><\/p>\n

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot\u2019s creative and media accounts, respectively, after a\u00a0review\u00a0that began in the\u00a0 summer.<\/p>\n

The search, which was managed by Pile + Co., followed Office Depot’s\u00a0merger\u00a0with OfficeMax late last year. The review included four other finalists, including Kirshenbaum Bond Senecal + Partners and Zimmerman Advertising, the incumbent on OfficeDepot’s creative and media efforts.<\/p>\n

Before the merger, OfficeMax employed creative agencies on a project basis. That brand’s last media agency was The Escape Pod, which handled the business from 2007 until March 2014, subcontracting broadcast media buying to Time & Space Media from 2009 until 2012.<\/p>\n

Collectively, the two brands spent $105 million in media last year, with the bulk of those dollars\u2014$70 million\u2014going to Office Depot, according to Kantar Media.<\/p>\n

As part of the merger, the company plans to\u00a0close\u00a0400 stores by the end of 2016 because of location overlap between the two brands. The company also\u00a0hired\u00a0a North American president in July: Mark Cosby, former president of CVS\u2019 pharmacy business. Now, the combined company, which operates under the banner of Office Depot, is rethinking its marketing strategy.<\/p>\n

In a statement, Cosby cited McCann\u2019s \u201cproven strategic and integrated marketing expertise\u201d as a reason for selecting the agency. The shop also has category experience, having\u00a0handled Staples’ creative business\u00a0in the past.<\/p>\n","protected":false},"excerpt":{"rendered":"

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot\u2019s creative and media accounts, respectively, after a\u00a0review\u00a0that began in the\u00a0 summer.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-872","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nOffice Depot Selects New Agencies - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-new-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Office Depot Selects New Agencies - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"McCann Erickson and fellow Interpublic Group shop UM have won Office Depot\u2019s creative and media accounts, respectively, after a\u00a0review\u00a0that began in the\u00a0 summer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-new-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T06:34:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T16:10:54+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-new-agencies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-new-agencies\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Office Depot Selects New Agencies\",\"datePublished\":\"2014-09-30T06:34:10+00:00\",\"dateModified\":\"2018-01-18T16:10:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-new-agencies\\\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-new-agencies\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-new-agencies\\\/\",\"name\":\"Office Depot Selects New Agencies - 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