{"id":873,"date":"2014-09-30T06:34:11","date_gmt":"2014-09-30T06:34:11","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/"},"modified":"2018-01-18T16:10:18","modified_gmt":"2018-01-18T16:10:18","slug":"office-depot-selects-mccann-and-um-for-100m-creative-media-account","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/","title":{"rendered":"Office Depot Selects McCann And UM For $100M Creative, Media Account"},"content":{"rendered":"

By:\u00a0Steve McClellan<\/a><\/p>\n

Office products marketing giant Office Depot has selected Interpublic\u2019s McCann and sibling media shop UM for North American creative and media chores respectively, after a review the company confirmed Tuesday.<\/p>\n

The company, which merged with Office Max last year spent more than $100 million on ads in the U.S. in 2013 according to Kantar. Incumbents included Omnicom agency Zimmerman, which handled creative and media chores for Office Depot. When the review kicked off Office Max did not have a single lead agency.<\/p>\n

McCann and UM will focus on branding and developing integrated, strategic marketing and advertising campaigns to differentiate both the Office Depot and OfficeMax banners, which remain separate brands under the new Office Depot Inc.<\/p>\n

\u201cMcCann\u00a0brings proven\u00a0strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative creative work that will resonate with our customers and help us stand apart in the marketplace,\u201d said Mark Cosby, president of North America for Office Depot, Inc.<\/p>\n

Chris Macdonald, president of McCann New York, said, \u201cWe look forward to working with Office Depot and OfficeMax to help build their brand and connect with their customers in new ways.\u201d<\/p>\n

The company has annual sales of approximately $17 billion, employs more than 60,000 employees and serves consumers and businesses in 57 countries with more than 2,000 retail stores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Office products marketing giant Office Depot has selected Interpublic\u2019s McCann and sibling media shop UM for North American creative and media chores respectively, after a review the company confirmed Tuesday. \u00a0<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-873","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nOffice Depot Selects McCann And UM For $100M Creative, Media Account - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Office Depot Selects McCann And UM For $100M Creative, Media Account - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Office products marketing giant Office Depot has selected Interpublic\u2019s McCann and sibling media shop UM for North American creative and media chores respectively, after a review the company confirmed Tuesday. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T06:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T16:10:18+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Office Depot Selects McCann And UM For $100M Creative, Media Account\",\"datePublished\":\"2014-09-30T06:34:11+00:00\",\"dateModified\":\"2018-01-18T16:10:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/\",\"name\":\"Office Depot Selects McCann And UM For $100M Creative, Media Account - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2014-09-30T06:34:11+00:00\",\"dateModified\":\"2018-01-18T16:10:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Office Depot Selects McCann And UM For $100M Creative, Media Account\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Office Depot Selects McCann And UM For $100M Creative, Media Account - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/","og_locale":"en_US","og_type":"article","og_title":"Office Depot Selects McCann And UM For $100M Creative, Media Account - UM JAPAN","og_description":"Office products marketing giant Office Depot has selected Interpublic\u2019s McCann and sibling media shop UM for North American creative and media chores respectively, after a review the company confirmed Tuesday. \u00a0","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2014-09-30T06:34:11+00:00","article_modified_time":"2018-01-18T16:10:18+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Office Depot Selects McCann And UM For $100M Creative, Media Account","datePublished":"2014-09-30T06:34:11+00:00","dateModified":"2018-01-18T16:10:18+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/"},"wordCount":232,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/","name":"Office Depot Selects McCann And UM For $100M Creative, Media Account - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2014-09-30T06:34:11+00:00","dateModified":"2018-01-18T16:10:18+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/office-depot-selects-mccann-and-um-for-100m-creative-media-account\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Office Depot Selects McCann And UM For $100M Creative, Media Account"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=873"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/873\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}