Following a competitive review and detailed pitch process, UM MENA has retained the media planning and buying account for L\u2019Or\u00e9al in the Middle East & North Africa region.<\/p>\n
Effective immediately, UM MENA will handle integrated strategic media duties for the global cosmetic giant\u2019s 27 brands from its headquarters in Dubai. The account is spread across four key categories in the Middle East: Consumer, L\u2019Or\u00e9al Luxe, Active Cosmetics and Professional care products.<\/p>\n
The four-month pitch, which was overseen by representatives of L’Oreal MENA subsidiaries and an external executive committee, assessed the four competing agencies on the following competencies: buying conditions, strategic thinking, consumer insights and data-\u00ad\u2010driven planning and the scale of the agencies\u2019 regional footprint.<\/p>\n
L\u2019Or\u00e9al offers such world-famous brands as L\u2019Or\u00e9al Paris, Garnier, Maybelline New York and K\u00e9rastase \u2013 among many others \u2013 across the above four categories via its network of retail partnerships across the Middle East. Currently, it is one of the largest retailers of cosmetics and beauty care products in the Middle East and the world.<\/p>\n
\u201cAfter an extensive review process we are delighted to continue working with UM as our media agency,\u201d said Thierry Houssin, Managing Director of L\u2019Or\u00e9al Middle East. \u201cThroughout the entire process we were impressed by UM\u2019s strategic thinking, regional approach, their utilization of consumer insights and data, and the strength and passion of the team.\u201d<\/p>\n
\u201cWe are very proud to continue our longstanding association with L\u2019Or\u00e9al in the region,\u201d added Chris Skinner, Regional Managing Director of UM MENA, on retaining such a sought-\u00ad\u2010after and prestigious account. \u201cThis was a real challenge to UM MENA and our network strength, ideation and team spirit helped in our success. We are delighted to continue to deliver pioneering work for all of L\u2019Or\u00e9al\u2019s brands across the MENA region.”<\/p>\n
Congratulations UM MENA!<\/p>\n","protected":false},"excerpt":{"rendered":"
Following a competitive review and detailed pitch process, UM MENA has retained the media planning and buying account for L\u2019Or\u00e9al in the Middle East & North Africa region.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\n