{"id":8754,"date":"2021-10-21T17:42:24","date_gmt":"2021-10-21T17:42:24","guid":{"rendered":"http:\/\/localhost:10151\/?p=8754"},"modified":"2021-10-21T17:42:24","modified_gmt":"2021-10-21T17:42:24","slug":"what-will-it-take-for-agencies-to-retain-diverse-talent","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/what-will-it-take-for-agencies-to-retain-diverse-talent\/","title":{"rendered":"What Will It Take for Agencies to Retain Diverse Talent?"},"content":{"rendered":"

For starters, they have to acknowledge cultural blind spots<\/strong><\/p>\n

Before a campaign goes live, Whtwrks\u2019 incoming president Tamara Zachery and her teammates do a \u201cgut check,\u201d allowing people to be honest and share thoughts and concerns they have with the look and feel of creative\u2014even if it\u2019s uncomfortable.<\/p>\n

Although the agency hasn\u2019t had any internal diversity issues in the time that Zachery has been there, she said Whtwrks has a \u201ccultural responsibility\u201d to its clients and employees.<\/p>\n

\u201cEverybody has to have a deep understanding of issues [relating to everyone], particularly in multicultural audiences,\u201d Zachery told Adweek. \u201cWe spend a lot of time giving people the space and honoring their voice, to talk about things in the news, or what we\u2019re seeing or how we\u2019re feeling.\u201d<\/p>\n

Over the course of the pandemic and amid The Great Resignation, agency employees from marginalized communities are actively looking to be part of workplaces that not only address society\u2019s cultural issues, but also provide them long-term career growth that\u2019s often been overlooked in traditionally white spaces. Adweek spoke with four agency leaders who are addressing these issues head on and what they want to accomplish over time.<\/p>\n

Confronting social issues<\/strong>
\nLike many agencies last summer, Universal McCann immediately reacted to George Floyd\u2019s murder and the subsequent Black Lives Matter protests across the globe. The agency gave employees a day off, emphasizing that non-Black employees use that time to educate themselves on what was happening, and for people within the Black community to support their mental health.<\/p>\n

But when eight people\u2014including six Asian women\u2014were shot and killed at three massage parlors in Atlanta in March, several UM employees reached out to then-head of diversity Jeff Marshall to ask what the agency was doing to address the rise of racist attacks against people in the Asian American Pacific Islander (AAPI) community.<\/p>\n

Marshall, who was recently elevated to chief diversity officer within the C-suite, recalls this experience being a vital example of how UM employees \u201cfeel empowered enough\u201d to speak up to leadership because they know it\u2019ll open up a line of communication, allowing management to ask, \u201cWhat do you think our next step might be?\u201d<\/p>\n

\u201cWe just try to make sure we know what our blind spots are and how to cover them,\u201d Marshall said, acknowledging his own and how he wants to improve that.<\/p>\n

Read Full Article on Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

For starters, they have to acknowledge cultural blind spots Before a campaign goes live, Whtwrks\u2019 incoming president Tamara Zachery and her teammates do a \u201cgut check,\u201d allowing people to be honest and share thoughts and concerns they have with the look and feel of creative\u2014even if it\u2019s uncomfortable. Although the agency hasn\u2019t had any internal […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8754","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nWhat Will It Take for Agencies to Retain Diverse Talent? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/what-will-it-take-for-agencies-to-retain-diverse-talent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Will It Take for Agencies to Retain Diverse Talent? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"For starters, they have to acknowledge cultural blind spots Before a campaign goes live, Whtwrks\u2019 incoming president Tamara Zachery and her teammates do a \u201cgut check,\u201d allowing people to be honest and share thoughts and concerns they have with the look and feel of creative\u2014even if it\u2019s uncomfortable. 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