{"id":8813,"date":"2021-10-28T18:27:19","date_gmt":"2021-10-28T18:27:19","guid":{"rendered":"http:\/\/localhost:10151\/?p=8813"},"modified":"2021-11-01T18:27:33","modified_gmt":"2021-11-01T18:27:33","slug":"real-time-industry-reactions-to-meta-facebooks-big-rebrand","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/real-time-industry-reactions-to-meta-facebooks-big-rebrand\/","title":{"rendered":"Real-time industry reactions to Meta, Facebook\u2019s big rebrand"},"content":{"rendered":"<p>World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company\u2019s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of marketing and ad industry players to get their instant feedback once the news hits. Here\u2019s what they had to say.<\/p>\n<p>\u201cWith social media under scrutiny, and with increasing regulation inevitable, the rebrand and pivot seem to be an attempt to deflect some of the attention from recent scandals, while also entering into a new arena where Facebook may feel better positioned to shape the rules, which is of particular importance as Facebook looks to mitigate the commercial impact of Apple\u2019s ongoing privacy push on its existing ad business.\u201d -Arielle Garcia, chief privacy officer at UM Worldwide<\/p>\n<p>Read Full Article on <a href=\"https:\/\/www.thedrum.com\/news\/2021\/10\/28\/real-time-industry-reactions-meta-facebook-s-big-rebrand\" target=\"_blank\" rel=\"noopener\">The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company\u2019s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8813","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real-time industry reactions to Meta, Facebook\u2019s big rebrand - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/real-time-industry-reactions-to-meta-facebooks-big-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real-time industry reactions to Meta, Facebook\u2019s big rebrand - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company\u2019s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. 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