{"id":8826,"date":"2021-11-01T17:16:36","date_gmt":"2021-11-01T17:16:36","guid":{"rendered":"http:\/\/localhost:10151\/?p=8826"},"modified":"2021-11-02T17:18:57","modified_gmt":"2021-11-02T17:18:57","slug":"in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/","title":{"rendered":"In Identity Crisis, Go Agnostic &#038; Rediscover Content &#8211; UM\u2019s Lowcock"},"content":{"rendered":"<p>With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences.<\/p>\n<p>For one agency digital chief, what comes after identity comprises three approaches:<\/p>\n<ul>\n<li>An \u201cagnostic\u201d approach to alternative solutions<\/li>\n<li>Embracing content-based targeting<\/li>\n<li>Discovering the new science of \u201cyield optimization\u201d<\/li>\n<\/ul>\n<p>Watch the Video on <a href=\"https:\/\/www.beet.tv\/2021\/11\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock.html\" target=\"_blank\" rel=\"noopener\">Beet.TV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An \u201cagnostic\u201d approach to alternative solutions Embracing [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8826","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In Identity Crisis, Go Agnostic &amp; Rediscover Content - UM\u2019s Lowcock - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Identity Crisis, Go Agnostic &amp; Rediscover Content - UM\u2019s Lowcock - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An \u201cagnostic\u201d approach to alternative solutions Embracing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-01T17:16:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T17:18:57+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"In Identity Crisis, Go Agnostic &#038; Rediscover Content &#8211; UM\u2019s Lowcock\",\"datePublished\":\"2021-11-01T17:16:36+00:00\",\"dateModified\":\"2021-11-02T17:18:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/\"},\"wordCount\":81,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/\",\"name\":\"In Identity Crisis, Go Agnostic & Rediscover Content - UM\u2019s Lowcock - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2021-11-01T17:16:36+00:00\",\"dateModified\":\"2021-11-02T17:18:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In Identity Crisis, Go Agnostic &#038; Rediscover Content &#8211; UM\u2019s Lowcock\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In Identity Crisis, Go Agnostic & Rediscover Content - UM\u2019s Lowcock - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/","og_locale":"en_US","og_type":"article","og_title":"In Identity Crisis, Go Agnostic & Rediscover Content - UM\u2019s Lowcock - UM JAPAN","og_description":"With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An \u201cagnostic\u201d approach to alternative solutions Embracing [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2021-11-01T17:16:36+00:00","article_modified_time":"2021-11-02T17:18:57+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"In Identity Crisis, Go Agnostic &#038; Rediscover Content &#8211; UM\u2019s Lowcock","datePublished":"2021-11-01T17:16:36+00:00","dateModified":"2021-11-02T17:18:57+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/"},"wordCount":81,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Thought Leadership","UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/","name":"In Identity Crisis, Go Agnostic & Rediscover Content - UM\u2019s Lowcock - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2021-11-01T17:16:36+00:00","dateModified":"2021-11-02T17:18:57+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/in-identity-crisis-go-agnostic-rediscover-content-ums-lowcock\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"In Identity Crisis, Go Agnostic &#038; Rediscover Content &#8211; UM\u2019s Lowcock"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=8826"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8826\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=8826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=8826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=8826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}