{"id":884,"date":"2014-10-02T06:34:22","date_gmt":"2014-10-02T06:34:22","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-in-the-spotlight-at-fom-latam\/"},"modified":"2018-01-18T16:48:49","modified_gmt":"2018-01-18T16:48:49","slug":"um-in-the-spotlight-at-fom-latam","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-in-the-spotlight-at-fom-latam\/","title":{"rendered":"UM In the Spotlight at FOM LatAm"},"content":{"rendered":"<p>UM enjoyed an outstanding showing at Festival of Media LatAm (FOMLA), taking home two Gold and one Bronze for work out of Panama and Honduras! See below for the winning campaigns.<\/p>\n<p style=\"text-align: center;\"><strong>Creative Use of Media &#8211; GOLD<\/strong><\/p>\n<p style=\"text-align: center;\">UM Panama &#8211; <em>A Volunteer Hose<\/em>, Panama Fire Department<\/p>\n<p style=\"text-align: center;\"><strong>The Effectiveness Award &#8211; GOLD<\/strong><\/p>\n<p style=\"text-align: center;\">UM Panama &#8211; <em>Data Loading Effect<\/em>, Digicel<\/p>\n<p style=\"text-align: center;\"><strong>Best Targeted Campaign &#8211; BRONZE<\/strong><\/p>\n<p style=\"text-align: center;\">UM Honduras &#8211; <em>The Day the Earth Spoke<\/em>, Aguas de Choloma<\/p>\n<p>Congratulations to both markets!<\/p>\n<p>UM also took center stage at this year\u2019s festival. Daryl Lee, UM Global CEO, hosted a panel featuring Nagisa Manabe, Chief Marketing and Sales Officer, USPS, and Edgardo Tettamanti, SVP Marketing LAC, MasterCard.<\/p>\n<p>Also featuring UM Studios SVP and East Coast Lead, Rochelle Deckelbaum, the panel discussed how old models simply do not work in today\u2019s era of media fragmentation. The conversation highlighted the need for the industry to move from buying impressions to making impressions by creating moments that connect brands with consumers. Under Lee\u2019s stewardship, UM is leading the charge on this front, with exciting projects in the works.<\/p>\n<p>This year\u2019s event focused on the theme \u201cHarnessing the Power of Transformation\u201d in the emerging and adapting LatAm market.<\/p>\n<p>The 2014 Festival of Media LaAm was held at the Fontainebleau Hotel on Miami Beach from October 1-3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM enjoyed an outstanding showing at Festival of Media LatAm (FOMLA), taking home two Gold and one Bronze for work out of Panama and Honduras! See below for the winning campaigns.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-884","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM In the Spotlight at FOM LatAm - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-in-the-spotlight-at-fom-latam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM In the Spotlight at FOM LatAm - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM enjoyed an outstanding showing at Festival of Media LatAm (FOMLA), taking home two Gold and one Bronze for work out of Panama and Honduras! 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