{"id":887,"date":"2014-10-02T06:34:25","date_gmt":"2014-10-02T06:34:25","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/ums-global-ceo-daryl-lee-cites-the-pope-as-a-source-of-inspiration-for-creative-content\/"},"modified":"2018-01-18T16:52:18","modified_gmt":"2018-01-18T16:52:18","slug":"ums-global-ceo-daryl-lee-cites-the-pope-as-a-source-of-inspiration-for-creative-content","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ums-global-ceo-daryl-lee-cites-the-pope-as-a-source-of-inspiration-for-creative-content\/","title":{"rendered":"UM\u2019s Global CEO Daryl Lee Cites the Pope as a Source of Inspiration for Creative Content"},"content":{"rendered":"<p><strong>Festival of Media LatAm\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.mandmglobal.com\/news\/02-10-14\/ums-global-ceo-cites-the-pope-as-a-source-of.aspx\">By\u00a0Laura Bracher<\/a><\/p>\n<p>\u201cA good idea is powerful and it doesn\u2019t have to be expensive because it travels by word of mouth,\u201d says Nagisa Manabe, chief marketing and sales officer at the US Post Office.<\/p>\n<p>Manabe was joined by moderator Daryl Lee, global chief executive of UM, Rochelle Deckelbaum, senior vice president, east coast lead, UM Studios and Edgardo Tettamanti, senior vice president marketing LAC, Mastercard for a session that explored\u00a0&#8220;Storytelling in Moments that Matter.&#8221;<\/p>\n<p>The panel discussed how in our current era of media fragmentation, old models simply don\u2019t work. It is now a world where brands need to find new ways to capture attention and ignite conversations, a world where media needs to move from buying impressions to making impressions.<\/p>\n<p>Manabe discussed the US Post Office\u2019s journey to rebrand itself, including their partnership with Sony Pictures for a campaign celebrating the release of \u2018The Amazing Spider-man 2.&#8221;<\/p>\n<p>\u201cWe wanted to get people to reconsider the postal service as a more modern organisation\u201d said Manabe.<\/p>\n<p>Also in the session, Lee referred to the Pope as a source of inspiration in creating surprising and creative content, citing the example of how he washed the feet of 12 disabled people, recreating the story of Jesus and his 12 disciples.<\/p>\n<p>\u201cHe finds a way to tell a story through fresh moments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cA good idea is powerful and it doesn\u2019t have to be expensive because it travels by word of mouth,\u201d says Nagisa Manabe, chief marketing and sales officer at the US Post Office.<\/p>\n","protected":false},"author":44,"featured_media":1761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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