{"id":889,"date":"2014-10-09T06:34:27","date_gmt":"2014-10-09T06:34:27","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/ums-global-ceo-daryl-lee-talks-about-his-panel-at-festival-of-media-latam\/"},"modified":"2018-01-18T16:42:31","modified_gmt":"2018-01-18T16:42:31","slug":"ums-global-ceo-daryl-lee-talks-about-his-panel-at-festival-of-media-latam","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ums-global-ceo-daryl-lee-talks-about-his-panel-at-festival-of-media-latam\/","title":{"rendered":"Brands Must Keep Focus on &#8216;Big Moments&#8217;, UM CEO Daryl Lee"},"content":{"rendered":"<p><strong>Festival of Media LatAm<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/zms5FCkvdo8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A wholehearted embrace of programmatic technology alone is not enough to ensure that brands reach the \u201cbig moments\u201d with their campaigns, UM\u2019s global CEO Daryl Lee has warned.<\/p>\n<p>Speaking to\u00a0<em>M&amp;M Global\u00a0<\/em>at last week\u2019s<em>Festival of Media LatAm<\/em>\u00a0last week, Lee claimed agencies and ad tech companies must \u201clive in harmony\u201d to make sure the right type of content reaches consumers at the ideal moment.<\/p>\n<p>\u201cYou have always had art and science, and you need both. With science, you now have the ability to target effectively and to close with loop with results,\u201d said Lee.<\/p>\n<p>\u201cI don\u2019t think there\u2019s a brand not in the storytelling mode. The question for us is, do you spam people with the story? Programmatic means you can be more precise and more targeted, but you can be more precise and more targeted and pound people every day. How do you reach big moments where they can share those stories?<\/p>\n<p>\u201cSocial media is a giant content machine. The question is whether you can be authentic, rather than offering pre-packaged content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A wholehearted embrace of programmatic technology alone is not enough to ensure that brands reach the \u201cbig moments\u201d with their campaigns, UM\u2019s global CEO Daryl Lee has warned.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-889","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands Must Keep Focus on &#039;Big Moments&#039;, UM CEO Daryl Lee - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ums-global-ceo-daryl-lee-talks-about-his-panel-at-festival-of-media-latam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Must Keep Focus on &#039;Big Moments&#039;, UM CEO Daryl Lee - 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