{"id":8896,"date":"2021-12-13T09:00:37","date_gmt":"2021-12-13T09:00:37","guid":{"rendered":"http:\/\/localhost:10151\/?p=8896"},"modified":"2021-12-16T21:06:15","modified_gmt":"2021-12-16T21:06:15","slug":"ums-chief-marketplace-officer-explains-her-new-role","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ums-chief-marketplace-officer-explains-her-new-role\/","title":{"rendered":"UM’s Chief Marketplace Officer Explains Her New Role"},"content":{"rendered":"
In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces.<\/div>\n
\n

UM, the global media agency network of IPG Mediabrands, is launching an entirely new role\u2014U.S. chief marketplace officer. Stacey Stewart, who is taking on the new position, was previously executive VP, managing partner and integrated investment. In this interview, Stewart outlines the logic behind the position and describes how she plans to drive greater media responsibility and marketplace equity, which Stewart says is \u201ccritical to the success of our industry.\u201d<\/p>\n

Read Stacey’s Q&A in Ad Age<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces. UM, the global media agency network of IPG Mediabrands, is launching an entirely new role\u2014U.S. chief marketplace officer. Stacey Stewart, who is taking on the new position, was previously executive VP, managing partner and integrated […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8896","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM's Chief Marketplace Officer Explains Her New Role - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ums-chief-marketplace-officer-explains-her-new-role\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM's Chief Marketplace Officer Explains Her New Role - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces. UM, the global media agency network of IPG Mediabrands, is launching an entirely new role\u2014U.S. chief marketplace officer. 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