{"id":892,"date":"2014-10-09T06:34:30","date_gmt":"2014-10-09T06:34:30","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-takeda-business-in-hong-kong-2\/"},"modified":"2018-01-18T16:51:36","modified_gmt":"2018-01-18T16:51:36","slug":"um-wins-takeda-business-in-hong-kong-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/um-wins-takeda-business-in-hong-kong-2\/","title":{"rendered":"UM Wins Takeda Business in Hong Kong"},"content":{"rendered":"<p class=\"p1\"><b>HONG KONG \u2013<\/b>\u00a0UM has been appointed the media agency for Takeda \u2013 Asia\u2019s leading research-based pharmaceutical company, in Hong Kong. The team clinched\u00a0the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare.<\/p>\n<p class=\"p1\">UM is responsible for branding and marketing Takeda\u2019s over-the-counter (OTC) brand, CALCICHEW\u00ae\u00a0&#8211; a supplement aimed at preventing and treating vitamin D and calcium deficiency; and its\u00a0diversed portfolio of pharmaceutical and other OTC products.<\/p>\n<p class=\"p1\">Commenting on the win, Lilian Leong, MD of IPG Mediabrands Hong Kong said: \u201cWe are thrilled to be selected by Takeda as their media agency partner\u00a0and working team. From research and insights that deliver targeted communications planning across all market segments to buying capabilities that ensure the right pricing for our clients and an expert digital team \u2013 UM has all the right offerings to deliver success to Takeda.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM has been appointed the media agency for Takeda \u2013 Asia\u2019s leading research-based pharmaceutical company, in Hong Kong. The team clinched\u00a0the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare. \u00a0\u00a0<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-892","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Wins Takeda Business in Hong Kong - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/press-releases\/um-wins-takeda-business-in-hong-kong-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins Takeda Business in Hong Kong - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM has been appointed the media agency for Takeda \u2013 Asia\u2019s leading research-based pharmaceutical company, in Hong Kong. The team clinched\u00a0the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare. \u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/press-releases\/um-wins-takeda-business-in-hong-kong-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-09T06:34:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T16:51:36+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-wins-takeda-business-in-hong-kong-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-wins-takeda-business-in-hong-kong-2\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Wins Takeda Business in Hong Kong\",\"datePublished\":\"2014-10-09T06:34:30+00:00\",\"dateModified\":\"2018-01-18T16:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-wins-takeda-business-in-hong-kong-2\\\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-wins-takeda-business-in-hong-kong-2\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-wins-takeda-business-in-hong-kong-2\\\/\",\"name\":\"UM Wins Takeda Business in Hong Kong - 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