{"id":8921,"date":"2022-01-12T18:13:07","date_gmt":"2022-01-12T18:13:07","guid":{"rendered":"http:\/\/localhost:10151\/?p=8921"},"modified":"2022-01-19T00:30:06","modified_gmt":"2022-01-19T00:30:06","slug":"frosty-outlook-for-the-winter-olympics","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/frosty-outlook-for-the-winter-olympics\/","title":{"rendered":"A Frosty Outlook for the Winter Olympics"},"content":{"rendered":"<p>Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges.<br \/>\nIn addition to the rise of the Omicron variant, which continues to spread across the globe, this year\u2019s Games are facing backlash for hosting in China, where human rights violations are being carried out against the Uyghur Muslim population and the government continues to make anti-democratic advances in Hong Kong.<\/p>\n<p>&#8230;<\/p>\n<p>While no advertisers have pulled out of the Games over diplomatic issues yet, media buyers tell me they are watching the situation and monitoring conversations on social media closely.<\/p>\n<p>\u201cThese days, there&#8217;s always the idea in the back of their head of, \u2018Is this going to hurt my brand in any way shape or form?\u2019\u201d Stacey Stewart, U.S. chief marketplace officer at UM, tells me. \u201cA lot will depend on what that brand is, what they stand for or if they&#8217;ve made public statements before.\u201d <\/p>\n<p>Read the full article on <a href=\"https:\/\/www.campaignlive.com\/article\/frosty-outlook-winter-olympics\/1737306\">Campaign<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges. In addition to the rise of the Omicron variant, which continues to spread across the globe, this year\u2019s Games are facing backlash for hosting in China, where human rights violations are being carried out against the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8921","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Frosty Outlook for the Winter Olympics - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/frosty-outlook-for-the-winter-olympics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Frosty Outlook for the Winter Olympics - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges. 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